Industry: Health Care

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Beauty Nutrition: U.S. Market Brief

Beauty Nutrition: U.S. Market Brief


Base Year: 2020
Published: June 2021
Regional Coverage: United States

With the pandemic continuing, beauty nutrition has gained momentum as consumers explore new areas of beauty centered around improving health and wellness. Companies, both in the beauty and wellness realms, are presenting consumers with a multitude of options such as drinks, powders, and capsules designed to nourish skin, hair, and nails from the inside out.

Scope

  • Ingestible products marketed as having the ability to improve the health of skin, hair, and nails​
  • Products primarily including elixirs, pills, and powders​
  • Report does not include products that aid in sleep, digestion, or relaxation

Table of Contents

Introduction

  • Scope
  • Channel Coverage
  • Values, Sources, and Methods
  • Definitions
  • Rounding and Accuracy

Market Overview

  • Key Findings
  • Market Size and Growth: 2019-2020
  • Market Drivers and Trends
  • Sales By Key Area of Benefit: Hair, Skin, and Nails
  • Competitive Landscape
  • Retail Channel Breakdowns
  • Outlook to 2025

Brand Snapshots

For each brand listed in Table 1, the following is provided:

  • Brand Overview
  • Product Portfolio and New Product Launches
  • Promotional Activities
  • Pricing and Distribution Strategy
TABLE 1. BRANDS PROFILED​​​
Ancient Nutrition Nutrafol
Evolution_18 ​​​​​​OLLY
Garden of Life SugarBearHair
HUM Nutrition The Bountiful Company​
Moon Juice Vitafusion
Nature Made Vital Proteins
Nature’s Truth Viviscal
NeoCell

Report Benefits

This report serves as an excellent resource for manufacturers and marketers engaged in the beauty and wellness markets. Specifically, it assists subscribers by providing:

  • Profiles of potential acquisition prospects
  • An understanding of market growth and size, as well as opportunity
  • A perspective of leading and emerging players

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Hand Sanitizers: U.S. Market Analysis and Opportunities

Hand Sanitizers: U.S. Market Analysis and Opportunities

Base Year: 2020
Published: August 2020
Regional Coverage: United States

Hand sanitizer consumption has skyrocketed due to COVID-19, with no signs of letting up. Overnight, these products have become a staple in U.S. households alongside milk and eggs.

Due to the unforeseen demand, factories that were once producing beauty products and alcohol were quickly reconfigured to produce these now-essential products, helping Americans stay safe.

Scope

  • Anti-bacterial gel and spray products
  • All consumer purchases in the United States
  • Short- and long-term forecasts based on COVID-19 impact

Table of Contents

Introduction

  • Scope
  • Assumptions
  • Sources and methods

Market Overview

  • Historical sales: 2014-2019
  • Market performance: 2019 and 2020
  • Category development and trends
  • Key benefits and claims
  • Competitive landscape
  • Sales by retail channel (See Table 1)
  • Marketing activity
  • COVID-19 impact forecasts through 2024, with commentary on issues that are likely to shape market sales
Table 1. Retail channels covered
Direct sales
Drug stores
Food stores
Mass merchandisers​
Specialty stores​​​​​

Report Benefits

This report serves as an excellent resource for manufacturers and marketers of personal care and beauty products, as well as firms with production capabilities for category products. Specifically, it assists subscribers by providing:

  • An understanding of the demand for these products
  • An overview of the claims/benefits made by competitors
  • Discovery of expected market short- and long-term growth

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Sleep Aids: U.S. Market Analysis and Opportunities

Sleep Aids: U.S. Market Analysis and Opportunities 

Base Year: 2018
Published May 2019
Regional Coverage: United States

A comprehensive analysis of the market for sleep aids in the United States covering OTC sleep medicines, natural sleep aid products, and sleep aid devices, including consumer research on attitudes, usage, and perceptions. This study focuses on key trends, developments, business opportunities, new product activity, and consumer preferences in the rapidly changing and growing sleep aids market.

This Report Helps Subscribers to:

  • Understand the size and growth of all facets of the sleep aids category
  • Identify key opportunities for growth and/or partnerships/ acquisitions
  • Learn the factors that are important to consumers when buying sleep aids
  • Discover the size of sales through hard-to-track alternate channels
  • Analyze new, upcoming brands and technologies that will have an impact on this market
  • Forecast the size of the category, taking all market adjacencies into account

Report Contents

Introduction

Executive Summary

  • An overview of key findings

Product Categories
For each category listed in Table 1, the following analysis is provided:

  • Category size and growth (2017 and 2018), including brand sales and growth
  • Trends and market drivers
  • Competitive landscape, key players, market shares
  • Retail distribution including alternate channels
  • Marketing activity including analysis of new products/technologies
  • Forecast to 2023

Consumer Insights
This chapter consists of results from a consumer survey that assesses consumer attitudes, usage, perceptions, and shopping behavior pertinent to the sleep category and provides a thorough understanding of the following:

  • Incidence and prevalence statistics on Americans with insomnia and sleep disturbance
  • Demographics of sleep aid purchasers and users
  • Retail channels, frequency of purchase/use
  • Average price points paid for sleep aids
  • Use of traditional OTC sleep aids, natural sleep aids, prescription sleep aids, and sleep devices relative to each other
  • Views on consumer perceptions of efficacy and satisfaction with sleep aids

Sleep Aids US 2018 Table 1

Scope & Benefits

Sleep Aids: U.S. Market Analysis and Opportunities provides a detailed, independent appraisal of this fast-moving market. It explores consumer perceptions and pinpoint opportunities for marketers. Products included in the scope are medicated nonprescription sleep aids, natural or herbal sleep remedies, including those that contain melatonin, valerian, and the like, and technological devices that promote sleep, track sleep, or detect deficiencies in sleep. The sample of our consumer study consists of U.S. adults representative of the general population with region, gender, age, and income levels representative of U.S. Census data. The geographic scope is be the United States. The following categories are excluded:

  • Prescription sleep aids
  • Sleep apnea devices, such as CPAP machines
  • Herbal teas
  • Products that promote sleep that do not have a technology component, such as bedding, linens, non-device sleep masks, ear plugs, essential oils, diffusers, white noise sound machines, and the like

This report enables subscribers to identify business opportunities in the dynamic sleep aids market and to understand consumers’ attitudes, usage, and perceptions of sleep aids.

  • Develop business strategies by understanding the trends and developments driving the sleep market
  • Understand the competitive landscape and how to best position brands
  • Identify trends in technology and new products that will impact the market
  • Develop new sleep aid products suited to consumers’ wants and needs
  • Uncover opportunities for growth via acquisitions or partnerships
  • A holistic view of the market, including all market segments and alternate channels of distribution

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Nutritional Supplements Market in the United States

Nutritional Supplements Market in the United States

Base Year: 2019
Published July 2020​
Regional Coverage: United States

A comprehensive analysis of the U.S. market for nutritional supplements focusing on key trends, developments, challenges, and business opportunities. This report addresses multi- and single-letter vitamins, minerals, herbal products, and specialty supplements.

Scope

  • Size and segmentation of the vast nutritional supplements market including:
    • Branded products​
    • Private-label products
  • Recent developments including M&A activity, market trends, and notable new products​
  • Competitive assessment includes sales by company and market share
  • Retail distribution through all major outlets including food, drug, mass merchandisers, online, health food stores, warehouse clubs, direct sales and other outlets​
  • Assessment of marketing activity including promotional tools, advertising and digital campaigns
  • Forecasts through 2024 by segment with insights on issues and trends likely to influence the category in the future

Report Contents

Introduction

Executive Summary

An overview of the report findings

Market Segments

For each of the four segments shown in Table 1, the following information will be provided:​

  • Category performance
  • Recent developments
  • Competition
  • Retail distribution
  • Marketing activity
  • Outlook
Table 1: Segments Covered​​
Segment name Vitamins Minerals​ Herbal products Specialty supplements​
Includes these types of products: ​Adult multivitamins​ ​​Calcium​ ​Elderberry​ Omega 3s and heart health supplements
​Children’s multivitamins ​Iron ​Garlic, ginseng, ginkgo biloba Glucosamine and chondroitin, CoQ10, and joint health supplements​
​Single letter vitamins (A, B, C, D, and E) ​Echinacea ​Brain health supplements
​ ​ Soy, saw palmetto Collagen for hair, skin, nail support​​

Report Benefits

This report serves as an excellent resource for producers and marketers of nutritional supplements because it is based on extensive primary research with marketers in this space.  Specifically, this report assists subscribers by providing:

    • A highly reliable and independent assessment of sales and forecasts for nutritional supplements by market segment
    • Assessment of specialty supplements and herbal products including hot ingredients and expected future  market performance
    • Five-year forecasts that are grounded in reality and provide an objective source to inform business strategy and planning

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CBD for Health and Wellness: U.S. Market Analysis and Opportunities

CBD for Health and Wellness: U.S. Market Analysis and Opportunities

Base Year: 2018
Forecasts to 2023
Published March 2019
Regional Coverage: United States
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Base Year: 2019
Forecasts to 2024
Published April 2020
Regional Coverage: United States
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A comprehensive analysis of consumer use cannabidiol (CBD) health and wellness products, regulatory and legal status, product claims, competitive assessment, marketing channels, and outlook for CBD health and wellness products. This report marks the 2nd edition to our highly regarded inaugural report Consumer CBD Products: U.S. Market Analysis and Opportunities.

This Report Will Help Subscribers to:

  • Assess this dynamic market which is poised for strong growth
  • Understand the legal and regulatory barriers that exist
  • Analyze consumer attitudes and perceptions about CBD products
  • Evaluate product claims being made and product forms available
  • Gain knowledge on key competitors in the CBD market
  • Prepare for potential threats to existing brands
  • Make predictions about CBD health and wellness products in the United States

Report Contents

Introduction

Executive Summary

  • An Overview of Key Findings

Category Analysis
Detailed profiles of leading CBD health and wellness categories (shown in Table 1) in product
forms (shown in Table 2) will be provided, including the following information:

  • Market overview
  • Market trends and key players
  • Regulatory overview
  • Products available
  • Sales of key brands for 2018 and 2019
  • Product claims
  • Pricing
  • Competitive landscape
  • Marketing channels
  • Outlook with sales forecast through 2024

Regulatory Analysis

  • U.S. laws on CBD products
    − Hemp-derived CBD laws
    − How state and federal laws vary
    − The FDA’s and other regulatory agencies’ position on CBD
    − Regulatory actions taken recently
    − Laws on cultivation, dispensing, shipping, and possession
  • Product claims
  • Expected regulatory changes in the United States

Company profiles

Detailed profiles of leading CBD health and wellness marketers (shown in Table 3) will be provided, including the following information:

  • Corporate sales and profits (or sales estimates if privately held)
  • CBD brand portfolio
  • Product claims
  • Sales of CBD brands in 2018 and 2019
  • Recent developments including acquisitions/divestitures/licensing agreements
  • Retail distribution
  • Consumer perceptions and attitudes
  • Outlook through 2024

Consumer Attitudes and Perceptions

  • Perceptions and attitudes toward CBD products
  • Demographics of CBD users and purchasers
  • Purchase channels shopped
  • Frequency of purchase
  • Average price per purchase
  • Conditions for which the products are used
  • Relative interest in new CBD products
  • Comparison of findings from consumer A+U survey conducted in Jan. 2019

* Subject to charter subscriber input

CBD for Health and Wellness Categories

CBD for Health and Wellness Product Forms

CBD for Health and Wellness

CBD for Health and Wellness Companies

Scope & Benefits

CBD for Health and Wellness: U.S. Market Analysis and Opportunities is an appraisal of this
dynamic, burgeoning market. This study will explore potential opportunities, assess the
regulatory environment for CBD products, and forecast market potential by 2024. Included in
the scope of this study are:

  • CBD products used by consumers to treat minor ailments such as arthritis/joint pain, back pain, muscle soreness, headache, occasional sleeplessness, anxiety or stress, or products that are used for wellness such as dietary supplements
  • Health and wellness CBD products sourced from hemp

Excluded from the scope of this study are:

  • Products that are derived from marijuana or contain psychoactive components such as tetrahydrocannabinol (THC) above 0.3%
  • Cannabis or CBD products used for serious medical conditions such as Alzheimer’s disease, epilepsy, cancer, Crohn’s disease, glaucoma, multiple sclerosis, or other diseases typically treated with prescription drugs
  • Beauty or cosmetics products that contain CBD or hemp used for acne, skin care, makeup, or hair care
  • Products that contain only hemp and no CBD Foods, beverages, edibles (other than gummy dietary supplements), or baking ingredients that contain cannabis or its derivatives

This report will assist companies in identifying opportunities within the U.S. CBD industry and
specifically provide subscribers with the information and insights to:

  • Assess this dynamic market
  • Understand legal and regulatory issues
  • Learn about consumer perceptions of CBD products and how they are evolving over time
  • Evaluate claims being made
  • Consider business opportunities and how to capitalize on them
  • Prepare for potential threats to existing brands
  • Make predictions about the CBD market in the United States

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