Industry: Retailing

Beauty E-Commerce: U.S. Channel Analysis and Opportunities

Beauty E-Commerce: U.S. Channel Analysis and Opportunities

Base Year: 2020
Published August 2020
Regional Coverage: United States

E-commerce has experienced a seismic shift in attention due to the coronavirus pandemic and the need for millions of Americans to shelter in place.

The channel has risen in importance overnight on a scale like never seen before. Even as states and retail stores reopen, it is highly likely that consumer behaviors adopted during at-home stays will continue, forcing beauty and personal care companies and retailers alike to prioritize their digital initiatives.

Scope

  • Sales by e-tailer type
  • Product class sales and share by e-tailer type
  • Snapshots of leading and emerging e-tailers
  • Forecasts by year for 2021 through 2024

Table of Contents

Introduction

 

Overview

  • Channel size and growth for 2019-2020
  • Sales by e-tailer type (see Table 1)
  • Sales and growth by product class (see Table 2) for 2019-2020
  • Leading and emerging player snapshots (see Table 3)
  • Outlook and forecasts by e-tailer type 2021- 2024

 

Table 1. E-TAILER TYPES​
E-TAILER TYPE​ ​EXAMPLES
Branded​​​​ Function of Beauty, Madison Reed​​​​
Brick & mortar​​​ ​Nordstrom, Sephora, Ulta, Target, Bath & Body Works​​​
Third party​​​ ​Amazon, Dermstore, QVC, Violet Grey
Table 2. PRODUCT CLASSES​
PRODUCT CLASS​ ​PRODUCT CATEGORY
Fragrances​​​​
  • Fragrances for men
  • Fragrances for women
Hair care
  • Shampoos and Conditioners
  • Multicultural hair care products
  • Hair coloring products
  • Hair styling products and sprays
Makeup​​​
  • Eye makeup
  • Face makeup
  • Lipsticks and lip glosses
  • Nail polishes
Skin care​​​
  • Facial skin care
  • Baby care products
  • Hand and body lotions
  • Lip treatment products
  • Skin care products for men
  • Sun care products
Other toiletries​​​
  • Deodorants and antiperspirants
  • Personal cleansing products
  • Shaving products

 

Table 3. EXAMPLES OF E-TAILER SNAPSHOTS​
  • Amazon
  • Color Co.
  • eSalon
  • Sephora
  • Ulta
  • Violet Grey

Report Benefits

This report serves as an excellent resource for marketers and retailers of beauty products looking more closely at the e-commerce channel. Specifically, it provides:

  • A highly reliable and independent analysis of the channel
  • A deeper look at specific e-tailers and their performance
  • An understanding of how COVID-19 will impact the e-commerce channel in 2020 and beyond

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Beauty Retailing

Beauty Retailing: U.S. Channel Analysis and Opportunities

Beauty Retailing: U.S. Channel Analysis and Opportunities


Regional Coverage: United States

Base Year: 2020
Published: June 2021
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Base Year: 2021
Published: Q3 2022
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A robust analysis of the changing landscape for beauty retailing, this report covers all channels across 19 beauty categories paying special attention to critical channels such as e-commerce. This edition will evaluate how retailing has changed post - pandemic and the resurgence of brick and mortar. The report will focus on the beauty and personal care market and changes that have occurred from 2020 to 2021.

Scope

  • Channels covered:
    • Department stores
    • Direct-to-consumer (excluding e-commerce)
    • Drug outlets
    • E-commerce
    • Food outlets
    • Mass merchandisers
    • Professional outlets
    • Specialty stores
  • Product classes included:
    • Fragrances
    • Hair care
    • Makeup
    • Skin care
    • Toiletries

Table of Contents

This program consists of two deliverables: a brief presentation-style market overview and an interactive database with a dashboard feature.

Introduction

Market Overview

  • Key takeaways
  • Noteworthy developments
  • Data highlights
  • Channel snapshots
  • Role of sustainability
  • Outlook and assessment

Interactive Database Contents

Retail sales breakdowns for 2018-2021 by:

  • Channel and sub-channel as listed in Table 1
  • Product class and category as listed in Table 2

Forecast sales will be provided by year to 2026

Database Features

  • User-friendly in a simple yet sophisticated system
  • Flexible search options to calculate YOY changes, share shifts
  • Export capabilities
  • Ability to easily refine and modify search
TABLE 1. CHANNELS AND SUB-CHANNELS COVERED​​​
Department stores​
  • Low-end​
  • Traditional​
  • Specialty​
Direct-to- Consumer (excluding Ecommerce)
  • Home shopping networks​
  • Infomercials​
  • Social selling​
Drug outlets

E-commerce
  • Chain and independent drugstores​​
Food outlets
  • Health/natural food stores​​
  • Supermarkets​
Mass merchandisers
  • Big-box retailers​​
  • Dollar stores​
  • Warehouse clubs​
Professional outlets
  • Professional outlets (salons, spas, medical care providers)​
Specialty stores
  • Apparel​​
  • Beauty supply​
  • Cosmetics specialty​
  • Vertically integrated​
TABLE 2. CATEGORIES COVERED
Fragrances
  • Fragrances for men​
  • Fragrances for women​
Hair Care
  • Shampoos and conditioners​​
  • Multicultural hair care​​
  • Hair coloring​​
  • ​Hair styling​
Makeup
  • Eye makeup​​
  • Face makeup​​​
  • Lipsticks and lip glosses​​​
  • Nail polishes​​
Skin Care
  • Baby care​​​
  • Facial skin care​​​​
  • Hand and body lotions​​​​
  • Lip treatments​​
  • Skin care for men​​​​​
  • Sun care​​
Toiletries
  • Deodorants and antiperspirants​​
  • Personal cleansing​
  • Shaving​

Report Benefits

This report enables subscribers to exploit business opportunities by illustrating retailing dynamics in one of the most important markets for the personal care industry: the United States. It also provides subscribers with:

  • A granular view of purchase channel and sub-channel performance with commentary on factors causing changes
  • An understanding of channel shifts by category before, during, and after the pandemic
  • Assessment on how brick-and-mortar has been revived post pandemic

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Beauty Retailing China: Analysis and Opportunities in the Direct Sales and Specialty Stores Channels

Beauty Retailing China: Analysis and Opportunities in the Direct Sales and Specialty Stores Channels

Base Year: 2018
Published January 2019
Forecasts to 2023
Regional Coverage: China

A robust analysis of the ever-changing environment for retailing cosmetics and toiletries in the direct and specialty store channels in China. With insightful channel and retailer profiles, our analysis provides a clear view of the retail landscape specific to beauty and personal care products for the important Chinese market.

This Report Helps Subscribers Understand

  • What are some of the fresh, new beauty retail formats that launched/expanded?
  • What are brick-and-mortar stores doing to attract consumers into their specialty stores and create an omni-channel approach?
  • Who are up-and-coming direct and specialty retailers?
  • How is technology infusing new interest in the shopping experience at physical beauty stores?

Report Contents

Introduction

Executive Summary

  • Key takeaways
  • Channel developments
  • Data highlights for 2017 and 2018
  • Snapshots of leading channel players
  • Outlook and assessment

Purchase Channel Profiles
Detailed analysis of each purchase channel and sub-channel as shown in Table 1. The cosmetics and toiletries categories covered are listed in Table 2. Information includes the following:

  • Channel developments
  • Analysis by store type/subclass
  • Leading retailers
  • Marketing and promotional activity
  • Outlook to 2023

Retailer Profiles
Profiles of 10 retailers as listed in Table 3 are provided with specific discussions relating to the beauty business of these companies, including the following information:

  • Overview
  • Sales
  • Recent developments
  • Cosmetics and toiletry sales in 2017 and 2018
  • Cosmetics assortment and key brands offered
  • Marketing activity
  • Outlook 2023

Scope & Benefits

Beauty Retailing China: Analysis and Opportunities in the Direct Sales and Specialty Stores Channels provides subscribers with insights into the dynamically growing direct sales and specialty stores channels. The report focuses on the beauty and personal care market.

  • Category scope mirrors Kline's Cosmetics & Toiletries USA program, encompassing four product classes—fragrances, hair care, makeup, and skin care
  • Reporting at the retail and manufacturers' sales level
  • Coverage of mainland China

 
 

This comprehensive report enables subscribers to exploit business opportunities by illustrating the retailing dynamics in one of the most important markets of the personal care industry.

  • Delivers the information and insights required to capitalize on changes and shifts taking place in terms of store formats and expansions
  • Includes one day of consultation time with members of the research team, which can be used for assistance with expansion plans or to explore information related to the industry.
  • Explains the business practices and strategies of specific types of retailers, supported by profiles of key cosmetics and toiletries direct and specialty retailers, as well as up-and-coming ones
  • Identifies and explains the two channels in a clear and consistent fashion

 

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