Trend Predictor Genius Methodology
All Data Sources
Driver Indicators
Economic and social factors from Oxford Economics and Refinitiv
Social Listening
Sentiment and prevalence of trends discussed on social media platforms
Digital Data Sources
Web search analysis, key influencer data, advertising keywords, trending hashtags, social media etc.
Impressions
Number of user impressions against keywords from Google Analytics
Clicks
Number of user click throughs against keywords from Google Analytics
Brand Data
Tagged brand or SKU level data from Kline or client datasets
