Use Cases & Client Outcomes

Discover how leading companies are getting ahead of competitors

Business Challenge/Objective

  • Understanding how shoppers, users and industry professional are discussing about keratin and what common concerns are
  • Identifying the key opportunities in the keratin hair care space

Solution

  • Through social listening and Trend Predictor impact scoring, the pitfalls and opportunities were uncovered

Client Benefits

  • Confidence in launching products
  • The ability to tailor marketing materials to answer specific consumer concerns

Professional Services

Hair Care Industry

Business Challenge/Objective

  • How to understand specific consumer movements (Grey hair movement) and who exactly participates and why
  • Estimate the cohort size

Solution

  • Web Search data found 4 distinct personas in the grey hair movement:
  1. Trend Seekers
  2. Nature Lovers
  3. Statement makers
  4. Money & Time Savers
  • We identified key driving megatrends behind the personas

Client Benefits

  • Understand the consumer profiles participating in the trend and leverage this to target these tribes
  • Devise an informed competitive strategy

Key driving trends

  1. Individualism

  2. Preservationism

  3. Whole-selfism

  4. Pragmatism