Trend Predictor GENIUS

Innovate faster than your competitors

Trend Predictor Genius Methodology

All Data Sources

Driver Indicators
Economic and social factors from Oxford Economics and Refinitiv

Social Listening
Sentiment and prevalence of trends discussed on social media platforms

Digital Data Sources
Web search analysis, key influencer data, advertising keywords, trending hashtags, social media etc.

Impressions
Number of user impressions against keywords from Google Analytics

Clicks
Number of user click throughs against keywords from Google Analytics

Brand Data
Tagged brand or SKU level data from Kline or client datasets

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