These 3 Indie Beauty Brands Could Be the Next Billion-Dollar Buyouts

These 3 Indie Beauty Brands Could Be the Next Billion-Dollar Buyouts

Kline has identified three indie brands that could be tomorrow’s billion-dollar buyouts — just as we did in past reports where we accurately predicted M&As. 

Glow RecipeIlia Beauty, and Prose have landed squarely on our radar,” says Karen Doskow, Kline’s Director of Consumer Products, “They may be small in terms of sales value, but these brands have totally disrupted the industry.” According to Doskow, indies are currently the most sought-after brands by cosmetics marketers, retailers, and shoppers alike thanks to their compelling ingredient stories, creative consumer engagement, and first-rate digital marketing tactics.  Continue reading

Foodservice Cleaning Products: Trends Shift as the Pandemic Continues

[Live Webinar] Foodservice Cleaning Products: Trends Shift as the Pandemic Continues

Despite a reduction in the number of U.S. restaurants that are operational, with estimates as high as 10% having closed permanently due to the COVID-19 pandemic, the future of professional foodservice cleaning products is bright. With K-12 schools, colleges and universities, hotels, office buildings, and recreational venues gradually reopening, we expect increased usage of categories that were depressed during the height of the pandemic. Results from our structured survey of nearly 800 professional end users show that the tried-and-true features ― effectiveness, employee safety, cost, and convenience ― remain paramount.

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Snif: A New Way to Discover and Enjoy Fragrances

Snif: A New Way to Discover and Enjoy Fragrances

Newcomer Snif is poised for success in 2021 and beyond, according to Kline’s Beauty Indies USA report. The modern fragrance brand offers luxury-level scents that are unisexual, clean-positioned, cruelty-free, and affordable, which resonates well with its target audience of millennials and Gen Z. The brand’s key point of differentiation is its try-before-you-buy model, which simplifies the online fragrance discovery and purchase process by allowing consumers to “try now, pay later.

Face Value: Consumers Expected to Spend More on Professional Skin Care

Face Value: Consumers Expected to Spend More on Professional Skin Care

Consumers plan to spend more on non-invasive aesthetic services in 2022 than they have in the last two years — including beauty boosts such as Botox and HydraFacial. 

“People are finally coming out of their pandemic cocoons and no longer hiding behind a mask as often, and everyone wants to look their best,” says Karen Doskow, Director of Consumer Products and Project Manager of Kline’s upcoming The Professional Skin Care Consumer: Attitudes and Behaviors Survey. “Botox and fillers top the list of treatments expected to see strong gains this year, as well as body-focused treatments such as CoolSculpting.” In fact, Kline’s preliminary research found that consumer spending on aesthetic treatments and products will be up by nearly 25% in the coming year. Continue reading

Avène: Ranking High Among U.S. Skin Care Physicians

Avène: Rooted in Dermatology and Hydrotherapy

Owned by Pierre-FabreAvène is a well-known global brand for sensitive skin distributed through doctors’ offices, pharmacies, and online channelsAt the heart of Avène’s products is Thermal Spring Waterknown to soothe the skin and provide clinical benefits for various conditions, ranging from acne to atopic skin. 

According to Kline’s recent survey conducted among skin care dispensing physicians in the United StatesAvène received high performance scores on all key attributes, including training and education, marketing, and product portfolio, implying that physicians are highly satisfied with all the support provided by the brand. To monitor the progress of this brand and others, refer to the Physician-Dispensed Skin Care: Perception and Satisfaction Survey report. 

Eleven Australia: Keeping it Simple

Eleven Australia: Keeping it Simple

Eleven Australia launched in 2011 with the mission to provide a range of products that simplify hair and body care routines, with each product given name that describes exactly what it does.  The brand’s first, and currently still bestselling product, Miracle Hair Treatment, led the way.  Other benefit-focused product lines followed, including Keep My Colour, Hydrate My Hair, and Keep My CurlJudging by Kline PRO U.S. data, consumers around the globe have embraced Eleven Australia’s straightforward approach: The brand showed a 36% increase in the first quarter of this year over year ago. To monitor the progress of Eleven Australia and other brands, follow our Kline PRO US and Canada offerings.