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Region: Europe

Mastering the M&A Dance

Mastering the M&A Dance: How to Turn “No” Today into “Yes” Tomorrow

With companies accruing hordes of cash in the wake of the market crash, private equity continuing to raise more money, and companies scratching at every opportunity to gain a competitive advantage, most companies approach M&A candidates with an immediate need to strike a deal while the iron is hot.

Under intense pressure to meet aggressive growth objectives and lock up deals with the hottest prospects before their competitors do, most companies aim to expand their portfolio with new business that will accrete value now, or at least in the very near term within two to three years. If their offer is declined or rebuffed by a potential candidate, most quickly move on to find another target with high-growth potential. They simply do not have the time to continue the courtship, and most fail to revisit those prospects after some time has passed.

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Integrated Pricing Strategy: Achieving a Sustainable Advantage

Integrated Pricing Strategy: Achieving a Sustainable Advantage

Achieving a sustainable pricing advantage is becoming progressively difficult, yet increasingly more important as global economic pressures, depleting resources and raw materials, energy price volatility, and regional anomalies cause major shifts in the value chain economics across all industries.

The problem is that mastering a sustainable pricing strategy to achieve competitive differentiation requires any organization to adopt a dynamic and integrated approach. However, the complexities of this concept force some two-thirds of all manufacturers to cling to a cost-plus strategy, despite its well-known shortcomings as a reactive posture that leaves money on the table and ignores market and customer dynamics.

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Multifunctional Professional Beauty Products

A Swiss Army Knife in a Tube – Multifunctional Professional Beauty Products

Multifunctionality has its beauty. The consumer has demanded versatility, and beauty product marketers are responding. Borne out of both an economic impetus with consumers seeking to reduce their expenditure and the simple pragmatism of retailers optimizing finite shelf-space by rationalizing their inventory, the market’s embracing of mass non-professional branded multifunctional beauty products is attracting a growing number of professional brands keen to remain competitive.

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