Beauty Devices: Key Areas That Marketers Are Expected to Develop in 2021

Beauty Tech: Back to Basics

The market for beauty devices is poised for another year of growth, with expected increases of mid-single digits in the United States and an even stronger double-digit rate in China. And while last year’s category gains were undoubtedly driven by the COVID-19 pandemic, sustainable growth seems likely. To boost sales even further, marketers are expected to embrace the following key areas:Continue reading

e.l.f. Beauty’s new silicone cleansing device

Hydration Tops List of Most-wanted Beauty Device Benefits Worldwide

Consumers around the world still have a strong appetite for devices that will help perfect the health and appearance of their skin. According to the Beauty Devices: Global Consumer Insights report, consumer research we conducted in global six markets with 1,300 women, we found that products that can help improve skin hydration are highly desired. Moreover, device users are surprisingly young, and the median age of beauty device users varies from country to country. In the United States, 24-34 years old represents the median age of device users whereas users in Japan, Germany, and Europe skew slightly older.

South Korea and China are hotbeds of opportunity, where the inception of many of these products occurs. Device sales growth in these markets range from 10-15% each, well above the global average of 5%.Continue reading

Neutrogena's Light Therapy Acne Mask Image source: Neutrogena's Instagram

New LED Devices Illuminate the Global Beauty Devices Market in 2016

The growing popularity for using at-home beauty devices continues at the global level, driven by the ever-increasing number of new brands and products entering the market. In 2016, Kline embarks on its sixth edition of the global analysis of the at-home beauty devices study, which is set to unveil the latest trends, innovations, and most effective strategies in marketing adopted by marketers considered to be important game-changers in their local markets. Each year, this vibrant industry registers winners, underperformers, and notable acquisitions, which are often unexpected, but never missed by Kline.Continue reading

The At-home Beauty Devices Market in Asia

Investments Pay Off for Beauty Device Brands in Asia

High returns are rewarded to the majority of at-home beauty device firms that had the foresight to enter Asia, finds Kline’s just published Asia reports on China, Japan, and South Korea from Beauty Devices: Global Market Analysis and Opportunities. Asia’s sales growth for the beauty devices market outpaces the United States and Europe, growing much higher than the industry average, increasing by over 29% in 2014.

New product launches are plentiful throughout the region, helping to fuel overall sales growth. A large number of the newly launched devices in China target skin cleansing. For instance, Kingdom, a leading local brand, launches a popular heat-based cleansing device in spring 2014. In Japan, MTG launches its new ReFa ACTIVE, while YA-MAN expands its portfolio by launching new devices targeting hair removal and anti-aging. Philips introduces its first cleansing device for men called VisaPure Men in South Korea in 2014.Continue reading

La Lumière's illuMask

Wearable Devices and Elegant Lasers Invigorate the At-home Beauty Devices Market

Inspired by professional technologies like lasers and the first-ever wearable mask devices, new products help fuel consumer interest and the at-home beauty devices market, which globally increases by nearly 14% in 2014, reveals our recently released Beauty Devices: Global Market Analysis and Opportunities study. The market continues to be remarkably dynamic, nearly doubling in size since first tracked globally in 2014.

One of the most unique launches comes from newcomer La Lumière with its illuMask brand of wearable LED light masks. Available in two varieties—Anti-Acne and Anti-Aging—and at an affordable $29.95 price tag, illuMask caters to the mass market, which has, until now, lacked traction.Continue reading

Beauty Devices Market

At-home Beauty Devices Market Takes Flight in Europe in 2014

Our soon-to-be-published report on the at-home beauty devices market revealed some interesting trends that we have not seen since we’ve started covering this market four years ago. This year, it is expected that Europe’s growth for the at-home beauty devices market will outpace the United States, approaching to a 25% increase. This is an impressive number as other related markets, such as professional skin care, achieve an approximately 7% growth. What’s driving this growth?Continue reading

Shedding Some Light on Beauty: Safety Challenges for At-home Beauty Devices Marketers

Shedding Some Light on Beauty: Safety Challenges for At-home Beauty Devices Marketers

This October, the city of Amsterdam brought together marketers and distributors, as well as market experts of at-home beauty devices, to attend a meeting organized by the Home Use Device Working Group (HUD). The main goal of the group, established in 2012, is to assist in the development of international standards and regulations relating to safe and effective home use, light- and energy-based beauty devices. At the event, spurred by discussions about safety issues and enriched with various insights from the industry experts, Kline presented on the overall state and developments of the global market, as well as consumer insights.

During the last few years, the at-home beauty devices segment has been enjoying the most progressive growth among the entire beauty industry. However, this booming segment may face greater challenges in the near future if product safety is not precisely defined and products are offered with unproven performance, questionable construction, and potentially unsafe features.Continue reading

New Products + Consumer Education: The Keys to Success for At-home Beauty Device Market in 2014

New Products + Consumer Education: The Keys to Success for At-home Beauty Device Market in 2014

Building on a solid foundation, the at-home beauty devices market continues to gain prominence globally. Marketers continue to lure consumers this year with improved technologies on existing products, new entries altogether, and high-priced anti-aging devices that utilize laser technology.

To date, cleansing seems to be the sweet spot for beauty marketers as Estée Lauder’s Clinique enters the fray with its Clinique Sonic System Purifying Cleansing Brush priced at $89.50. The well-known skin care brand promotes its new device with its well-known existing skin care regimen. Market leader Clarisonic continues its global expansion, aggressively promotes its line in the United States and introduces its Smart Profile Face Brush. The face brush is based on a Radio-Frequency Identification Communication Chip that allows it to automatically adjust speed, frequency, and cleansing time for specific areas of the face.Continue reading

At-home Beauty Devices

Beauty’s Best Kept Secret: Awareness of At-home Beauty Devices Remarkably Low while Satisfaction is High Among those in the Know

Nearly 70% of the respondents from the newest consumer research, which queries women from China, France, Germany, Japan, the United Kingdom, and the United States that own devices for aesthetic benefits are either “satisfied” or “very satisfied” with these high-tech gadgets, according to our recently published Beauty Devices: Global Market Brief. Meanwhile, awareness is low with “didn’t know about them” as the second most commonly given reason from those who have not yet tried an at-home beauty device.

“Our research shows that women who use skin care devices have a high level of satisfaction. However, the penetration rates of these high-tech gadgets are low across most regions due to lack of awareness about them, indicating significant opportunity for marketers to attract new consumers,” notes Karen Doskow, Director of Consumer Products at Kline.Continue reading