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The market for beauty devices is poised for another year of growth, with expected increases of mid-single digits in the United States and an even stronger double-digit rate in China. And while last year’s category gains were undoubtedly driven by the COVID-19 pandemic, sustainable growth seems likely. To boost sales even further, marketers are expected
Consumers around the world still have a strong appetite for devices that will help perfect the health and appearance of their skin. According to the Beauty Devices: Global Consumer Insights report, consumer research we conducted in global six markets with 1,300 women, we found that products that can help improve skin hydration are highly desired.
The growing popularity for using at-home beauty devices continues at the global level, driven by the ever-increasing number of new brands and products entering the market. In 2016, Kline embarks on its sixth edition of the global analysis of the at-home beauty devices study, which is set to unveil the latest trends, innovations, and most
High returns are rewarded to the majority of at-home beauty device firms that had the foresight to enter Asia, finds Kline’s just published Asia reports on China, Japan, and South Korea from Beauty Devices: Global Market Analysis and Opportunities. Asia’s sales growth for the beauty devices market outpaces the United States and Europe, growing much
Inspired by professional technologies like lasers and the first-ever wearable mask devices, new products help fuel consumer interest and the at-home beauty devices market, which globally increases by nearly 14% in 2014, reveals our recently released Beauty Devices: Global Market Analysis and Opportunities study. The market continues to be remarkably dynamic, nearly doubling in size
Our soon-to-be-published report on the at-home beauty devices market revealed some interesting trends that we have not seen since we’ve started covering this market four years ago. This year, it is expected that Europe’s growth for the at-home beauty devices market will outpace the United States, approaching to a 25% increase. This is an impressive
This October, the city of Amsterdam brought together marketers and distributors, as well as market experts of at-home beauty devices, to attend a meeting organized by the Home Use Device Working Group (HUD). The main goal of the group, established in 2012, is to assist in the development of international standards and regulations relating to
Building on a solid foundation, the at-home beauty devices market continues to gain prominence globally. Marketers continue to lure consumers this year with improved technologies on existing products, new entries altogether, and high-priced anti-aging devices that utilize laser technology. To date, cleansing seems to be the sweet spot for beauty marketers as Estée Lauder’s Clinique
Nearly 70% of the respondents from the newest consumer research, which queries women from China, France, Germany, Japan, the United Kingdom, and the United States that own devices for aesthetic benefits are either “satisfied” or “very satisfied” with these high-tech gadgets, according to our recently published Beauty Devices: Global Market Brief. Meanwhile, awareness is low
