Best of Beauty 2020

Taking a Look Back at the Best of Beauty 2020

The unprecedented crisis of the coronavirus outbreak has impacted how consumers shop for beauty and personal care products, and these shopping habits and product category preferences may become the new normal in 2021. Key macro trends prevalent in prior years have been amplified as the rise in stay-at-home orders shifted consumers’ values and desires throughout the year. Below is a sample of the most talkedabout trends we analyzed in 2020the ones we think will still be important in the coming year. Continue reading

Professional Skin Care Europe What is Coming as the COVID-19 Pandemic Continues

Professional Skin Care Europe: What’s Coming as the COVID-19 Pandemic Continues?

Most of the 650,000 outlets that offer professional skin care products in Europe have been closed since mid-March due to the coronavirus pandemic, with no clear indication of when most reopenings will occur. In fact, COVID-19 may mark a permanent closure for many of them, particularly those in the spa channel. For marketers with a digital footprintbe ivia their own website or other e-tail channelsthe loss will be slightly less impactful.  

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Digitally Native Beauty in China

The Power of Online Beauty Disruptors in China

Digital native beauty brands have been rising to become an industry disrupting force in the past three years in China’s cosmetics market. Emerging with a flair for consumer experience and control over their own distribution, these brands are often found on China’s prominent e-commerce platforms such as Tmall, JD, and

Our preliminary research indicates that leading digital native beauty brands have achieved manufacturer sales of more than CNY 200 million (USD 30 million) in 2018 and constantly rank as the top-selling brands during grand “shopping festivals”—such as 6.18 Mid-year, Double 11, and Double 12—held by e-commerce platforms. Continue reading