[Live Webinar] A 360-degree Look at CBD in Beauty, Health & Wellness, and Food & Beverages Industries

Across the United States, cannabidiol (CBD) has emerged as a prominent ingredient used in the healthcare, beauty, and food & beverages industries. Owing to the passage of the 2018 United States Farm Bill, which legalized the cultivation, sale, and distribution of hemp, consumer attitudes and usage of CBD enhanced over the past two years.

Considering cannabis-infused food and beverages, the overall market achieved strong double-digit growth of over 70% in 2019. Meanwhile, the market for CBD health and wellness products is forecast to reach nearly $2 billion by 2024 with steady growth every year. In the beauty industry, CBD remains the “it” ingredient that can be found in everything from skin care products to makeup and hair care.

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High on Beauty: Cannabis-Based Products Take Off

High on Beauty: Cannabis-Based Products Take Off

With the growing legalization of marijuana in the United States, consumers are becoming more intrigued with the product beyond its recreational uses. Smaller indie brands such as Optiat and MGC Derma were some of the first to enter into this untapped market, while mainstream players are following suit. In fact, Estée Lauder’s Origins recently introduced Hello Calm: Relaxing and Hydrating Face Mask with Cannabis Sativa Oil.Continue reading