Beauty Devices

New Marketers Help Fuel Beauty Device Growth in Europe

The European market for at-home beauty devices sees an influx of new market entrants from established beauty marketers, helping to keep it lively in 2017. These new launches create curiosity among new and current device consumers, enticing them to try the innovations.

L’Oréal’s luxury skin care brand Carita enters the at-home beauty devices market with the My C.L.E. cleansing device, which uses a combination of electric microcurrents and light therapy and claims to target anti-aging by improving skin firmness and skin radiance.  Beiersdorf, a prominent skin care marketer, also enters the at-home beauty devices market with its Nivea brand in 2017. With the Nivea Pure Skin Electric Cleansing Brush, the marketer penetrates the cleansing skin care category.Continue reading

Beauty Devices Asia

Technology Meets Beauty in Asia

The marriage of technology and beauty in Asia continues to experience healthy growth despite the overall beauty industry’s slowdown in the region during 2015. More informed beauty device purchasing decisions by consumers, thanks to a great number of online device reviews and education from marketers, helps strengthen trust in the market. Meanwhile, an avalanche of new product launches, from both local and foreign manufacturers, further solidifies strong sales growth in the Asian at-home beauty devices market, which increases by nearly 12% in 2015.

Within the region, Japan enjoys the highest double-digit growth driven by inbound tourism and local brands’ swift response to new foreign brands attracting consumers with competitive prices.Continue reading

Beauty Devices Europe IMAGE SOURCE:

Specialized Devices Drive Double-digit Growth of the European Beauty Devices Market in 2015

Ultra-specialized and hair regrowth devices entering the European market in 2015, supported by new apps that educate consumers on product usage, propel the perennially vibrant at-home beauty devices market by 18%, finds the recently published European volume from Kline’s Beauty Devices: Global Market Analysis and Opportunities report series. Growth is strongest in Eastern Europe and some Western markets, such as Germany and the United Kingdom.

A new segment of coverage for this year’s report series is the emerging hair regrowth products category. This category benefits from increased marketing surrounding the efficacy of the devices. “Hair regrowth has been around for over a decade, with HairMax being in the European market since 2002,” comments Ewa Grigar, Project Lead for the report series. Continue reading

Beauty Devices: Global Market Analysis and Opportunities

Democratizing Beauty: A Look at the Changing Face of Skin Care CEW Event in Southern California

Last week, I had the pleasure of speaking at the CEW West Coast event, which is centered around one of my favorite topics—beauty devices. The event was well-attended by 250+ members and held at the very elegant and welcoming Shutters hotel in Santa Monica, CA.

I kicked off the meeting by sharing some of the topline influencers of today’s beauty devices market, along with exciting findings from our recently published Beauty Devices: Global Market Analysis and Opportunities report. As noted in our report, there’s certainly a need for more technology-based newness and opportunities to capture additional beauty device consumers through lower price points.Continue reading

It's All About Skin Care: Insights from Two Powerful Beauty Markets

Free Webinar – It’s All About Skin Care: Insights from Two Powerful Beauty Markets

The market for at-home BEAUTY DEVICES is certainly one of the most popular topics in the world of beauty today, for a number of reasons. In 2014, we saw more consumers moving towards this convenient DYI approach and a growing number of marketers expanding their offerings through a broader range of price points.

The PROFESSIONAL SKIN CARE market has also posted a healthy growth in the United States, driven primarily by the strong performance of medical care providers and Internet sales.Continue reading