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Tag: beauty indie brands

How Indie Brands Helped Power the Clean Beauty Market

How Indie Brands Helped Power the Clean Beauty Market

The market for clean beauty (or natural personal care products) rebounded strongly in 2021 – and our research shows that the increase was greatly due to indie beauty brands.  Compared to 2020, clean beauty saw a boost of 10% in 2021; several of the strongest gains upwards of 100% year-over-year growth were experienced by indies,

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Beauty’s Most Buyable Brands

Eye on Indies: Booming Beauty Brands Leading Industry Growth

In an interview, Kline’s beauty experts reveal some insights from the new Beauty’s Most Buyable Brands: Analysis of Booming Independent Brands in the United States report that focuses on independent beauty brands. Q: Why is the subject of independent or “indie” brands so relevant? A: Indie brands have been making headlines in the industry as

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