Beauty Specialty Stores and Direct Sales Channels in China

Catching Up to the Chinese Beauty Consumer

It’s no secret that China is the number-one priority for many beauty marketers, and a CEW event held last week dives deeper into the subject. The panel of speakers in the How to Win in China’s Beauty Market event all agreed on the fast pace of the environment and that it changes in a “blink of an eye.” To effectively market in China, rules must be broken. P&G Beauty’s Freddy Bharucha, one of the panelists, said a non-traditional approach had to be taken to turn around the iconic Olay brand in China: “We cut advertising, cut the collection down, and cut counters.”Continue reading

Brick-and-mortar Retailing

Brick-and-mortar Retailing Still Alive and Growing

The face of beauty retailing continues to change with new brick-and—mortar approaches, along with more competition from online disrupters, such as Amazon. The major beauty specialty stores, such as Sephora, Ulta, Bluemercury, and CosBar, continue to grow, introducing new formats, services, and brands. Department stores try various tactics to expand their beauty sales, including in-store boutiques, while mass retailers, including Target and Walmart, up their game in beauty. Continue reading