The U.S. beauty retailing landscape is undergoing a complete facelift as retailers and brands alike continue to reinvent the shopping experience. New, engaging retail formats are emerging, with the direct sales channel and specialty stores recording the fastest sales growth.Continue reading
Faced with the ever-increasing consumer demand for engaging experiences, the beauty retailing landscape is forced to undergo revolutionary changes. Retailers and beauty brands are adapting to these changes by offering new compelling shopping experiences and utilizing technology online and offline.
The most dramatic beauty sales growth comes from the direct sales channel, up over 13%, which includes e-commerce, social selling brands, and home shopping networks. Specialty stores, which include cosmetics specialty and vertically-integrated brick-and-mortar stores, advance at 9% in 2017 in the United States. These two channels combined account for an estimated almost one-third of total beauty sales. They also include the top four fastest and above-market average growth subchannels, according to Kline’s Beauty Retailing USA: Channel Analysis and Opportunities report.Continue reading
NYX Cosmetics is a brand that has historically been ahead of its time when speaking about its approach to retail. As a result, this makes the brand a fantastic example of how an omnichannel approach to retailing is necessary in today’s current beauty retail environment.
The brand started off as an e-commerce business, appealing to vloggers before they became mainstream. After help from the digital world and the brand’s appeal became more well-known, NYX Cosmetics continued to launch into different brick-and-mortar mass stores, keeping the brand’s identity alive, even in a new selling format. Continue reading
Technology is helping to connect the dots between online and offline experiences, creating deeper connections with consumers and driving businesses forward. From beauty stores adopting in-store and online technologies to engage consumers to exciting new social selling brands, such as Rodan + Fields and Monat, technology is revolutionizing the way the beauty industry interacts with its customers.
This online event will explore how technology is blending into online and brick-and-mortar stores to create a seamless and unique shopping experience. Continue reading
The Fashion Institute of Technology in New York City has long been an incubator shaping minds whose ideas influence the beauty industry. As part of the Industry Advisory board for the Cosmetics and Fragrance Marketing and Management Program, we had the privilege of attending the annual Capstone Research Presentation. The final project was “The Future of Brands” – a look at the roles brands currently play and how they will impact a consumer’s purchasing choice in the future. Will they adapt? Will they continue to exist? This made us ask the question: Who is in control of their destiny? Not long into the presentation, it was clear—the consumer. Not just any consumer, the millennial consumer.Continue reading
The rapidly changing beauty retail environment is the result of big changes in consumer purchasing behavior. Millennials as a group have helped transform the retail space, in the same way they continue to transform the world, via technology. This group turns to their mobile devices to help run their lives from hailing an Uber, to ordering a latte, to purchasing beauty products, all with the use of apps.
The modern beauty shopper looks for convenience, value, and product reviews and is never far from their mobile devices to get the purchasing job done. Continue reading
Questions and Answers:
Our soon to be released Cosmetics & Toiletries USA and Beauty Retailing USA reports are full of insights and relevant data that takes an in-depth look at the dynamics of the ever-changing market and how products are sold.
The comprehensive analysis offered in our Cosmetics & Toiletries USA report encompasses six product classes and 25 product categories from trends and drivers, to assessment of the competitive playing field, to marketing activity and outlook through 2021. The report is complimented by another report, Beauty Retailing USA: Channel Analysis and Opportunities, which focuses on the dynamics of the retailing market and how they support each other to best reach out to new and existing beauty consumers.Continue reading
Earlier this month, we attended the sixth anniversary of the MakeUp in NewYork show, an event that brings together professionals involved in the booming and ever-changing makeup sector. Combining an extensive exhibitor display and insightful conference program, with nearly 3,000 people attending over two days, the event didn’t disappoint. In case you missed it, here are some of the hot topics addressed at the event.Continue reading
The recently published inaugural edition of Beauty Retailing USA: Alternate Channel Monitor covering the period from January 2014 to June 2014 finds that consumer purchasing from social media is finally becoming more of a reality. This use of beacon technology is increasing in specialty stores, and lipsticks are selling nearly as much as skin care products through mobile technologies. This service will be updated every six months to provide marketers with the regular insights and dynamics on the ever-evolving alternate channels like direct sales and specialty stores.Continue reading
The beauty retailing landscape is constantly in flux and has changed dramatically in the 50+ years that Kline has been tracking the market. The consumer’s path to purchase is not always clear as offline and online shopping are more intertwined than ever before. Brands that were previously exclusive to the professional channel are now using retail outlets as part of their channel strategies. The internet has become a legitimate venue for professional products thanks to initiatives like Loxa Beauty by BSG and L’Oréal’s collaboration with StyleSeat. The formula for a winning marketing approach can be created based on the right retailing mix and what is appropriate for a particular product, brand, or category.Continue reading