While most retail stores are created to generate sales, in Japan, a small group of these known as boutique beauty retailing stores are created to engage consumers and build brand awareness. The purpose of these flagships is to indoctrinate consumers on the products and benefits of brands, eventually sending these consumers to department store counters where meaningful revenue can be generated.Continue reading
The beauty retailing environment has undergone revolutionary changes over the past years, from the omni-channel approach to retailing, to department stores revamping their beauty sections, and to the rise of boutique beauty retailing. While specialty stores are one of the leading and fastest-growing channels for beauty, boutique beauty retailers are the shining stars, bringing to consumers unique sensorial experiences while learning more about their preferences, needs, thoughts, and passions.Continue reading
As consumers continue to integrate facial masks, particularly sheet ones, into their skin care routines, marketers are exploring new textures in their products. Jelly-like products appear in the facial masks segment in Q2 and improve their score and ranking from Q1, according to Amalgam, a new digital tracking service by Kline.
Taking the industry by storm, male grooming continues to be one of the fastest-growing segments in the beauty and personal care industry, advancing at high single-digit growth rates. New product introductions, relaunches, aggressive marketing strategies by brands, and most importantly—accessibility and ease of purchasing of products with a click of a button—contribute to the dynamic growth of the category. Kline’s soon-to-be-published Male Grooming: U.S. Market Analysis report explores this dynamic segment, focusing on market size and growth, news-making imports, alternate channel analysis, key new launches, and product trends. Moreover, this edition has insights into the consumer’s mind by exploring areas that answer questions of key grooming concerns men want to address and influencers of purchasing decisions.
Kline’s experts answer some of your questions regarding the category:
The U.S. beauty retailing landscape is undergoing a complete facelift as retailers and brands alike continue to reinvent the shopping experience. New, engaging retail formats are emerging, with the direct sales channel and specialty stores recording the fastest sales growth.Continue reading
Faced with the ever-increasing consumer demand for engaging experiences, the beauty retailing landscape is forced to undergo revolutionary changes. Retailers and beauty brands are adapting to these changes by offering new compelling shopping experiences and utilizing technology online and offline.
The most dramatic beauty sales growth comes from the direct sales channel, up over 13%, which includes e-commerce, social selling brands, and home shopping networks. Specialty stores, which include cosmetics specialty and vertically-integrated brick-and-mortar stores, advance at 9% in 2017 in the United States. These two channels combined account for an estimated almost one-third of total beauty sales. They also include the top four fastest and above-market average growth subchannels, according to Kline’s Beauty Retailing USA: Channel Analysis and Opportunities report.Continue reading
NYX Cosmetics is a brand that has historically been ahead of its time when speaking about its approach to retail. As a result, this makes the brand a fantastic example of how an omnichannel approach to retailing is necessary in today’s current beauty retail environment.
The brand started off as an e-commerce business, appealing to vloggers before they became mainstream. After help from the digital world and the brand’s appeal became more well-known, NYX Cosmetics continued to launch into different brick-and-mortar mass stores, keeping the brand’s identity alive, even in a new selling format. Continue reading
Technology is helping to connect the dots between online and offline experiences, creating deeper connections with consumers and driving businesses forward. From beauty stores adopting in-store and online technologies to engage consumers to exciting new social selling brands, such as Rodan + Fields and Monat, technology is revolutionizing the way the beauty industry interacts with its customers.
This online event will explore how technology is blending into online and brick-and-mortar stores to create a seamless and unique shopping experience. Continue reading
The Fashion Institute of Technology in New York City has long been an incubator shaping minds whose ideas influence the beauty industry. As part of the Industry Advisory board for the Cosmetics and Fragrance Marketing and Management Program, we had the privilege of attending the annual Capstone Research Presentation. The final project was “The Future of Brands” – a look at the roles brands currently play and how they will impact a consumer’s purchasing choice in the future. Will they adapt? Will they continue to exist? This made us ask the question: Who is in control of their destiny? Not long into the presentation, it was clear—the consumer. Not just any consumer, the millennial consumer.Continue reading
The rapidly changing beauty retail environment is the result of big changes in consumer purchasing behavior. Millennials as a group have helped transform the retail space, in the same way they continue to transform the world, via technology. This group turns to their mobile devices to help run their lives from hailing an Uber, to ordering a latte, to purchasing beauty products, all with the use of apps.
The modern beauty shopper looks for convenience, value, and product reviews and is never far from their mobile devices to get the purchasing job done. Continue reading