The Bond-Builder Wars: Who’s Coming for Olaplex’s Crown?
Olaplex may be royalty in the bond-builders market, but that isn’t stopping other companies from trying to claim its throne. The brand, which introduced the world to bond builders in 2014, is today on the verge of going public, with the initial stock offering projected to potentially raise $1.23 billion. In 2020, Olaplex was the
