Beauty Devices in the China and U.S. Markets

Beauty Devices: COVID’s Impact Leads to Different Results in China and the United States

The COVID-19 pandemic has brought out contrary reactions in the demand for at-home beauty devices in the China and U.S. markets. While growth of the market for at-home beauty devices has slowed considerably in China, demand for these devices has caused an uptick in sales in the United States in 2020.Continue reading

Beauty Devices

New Marketers Help Fuel Beauty Device Growth in Europe

The European market for at-home beauty devices sees an influx of new market entrants from established beauty marketers, helping to keep it lively in 2017. These new launches create curiosity among new and current device consumers, enticing them to try the innovations.

L’Oréal’s luxury skin care brand Carita enters the at-home beauty devices market with the My C.L.E. cleansing device, which uses a combination of electric microcurrents and light therapy and claims to target anti-aging by improving skin firmness and skin radiance.  Beiersdorf, a prominent skin care marketer, also enters the at-home beauty devices market with its Nivea brand in 2017. With the Nivea Pure Skin Electric Cleansing Brush, the marketer penetrates the cleansing skin care category.Continue reading

The Chinese Beauty Devices Market

The Chinese Beauty Devices Market Skyrockets in Asia

It isn’t just a typical year for the beauty devices market in China, which has wavered between single-digit to low double-digit growth over the past few years. There are several factors driving this incredible growth of approximately 71% in 2017, but, undeniably, the Foreo brand plays the strongest role.

Other factors playing a role in this booming market include an influx of low-priced silicone devices, strong sales of multi-functional devices, and personalized devices based on artificial intelligence.

Relative newcomer Foreo has gone from being an unknown brand to the leading brand in the market with sales registering an incredible growth of over 300% to reach an estimated $85 million in 2017. This is in stark contrast to sales in the United States of $17 million.Continue reading

e.l.f. Beauty’s new silicone cleansing device

Hydration Tops List of Most-wanted Beauty Device Benefits Worldwide

Consumers around the world still have a strong appetite for devices that will help perfect the health and appearance of their skin. According to the Beauty Devices: Global Consumer Insights report, consumer research we conducted in global six markets with 1,300 women, we found that products that can help improve skin hydration are highly desired. Moreover, device users are surprisingly young, and the median age of beauty device users varies from country to country. In the United States, 24-34 years old represents the median age of device users whereas users in Japan, Germany, and Europe skew slightly older.

South Korea and China are hotbeds of opportunity, where the inception of many of these products occurs. Device sales growth in these markets range from 10-15% each, well above the global average of 5%.Continue reading

Foreo's Luna Play Image source:

Keeping an Eye on the At-home Beauty Devices Market in 2016

At-home beauty devices are no longer found primarily on the bathroom shelves of beauty aficionados. With global sales growth of over 10% in 2015, the at-home beauty devices market remains among the fastest growing segments within the beauty industry, attracting a diverse, global audience looking for fast and long-lasting results when it comes to the three leading skin care concerns: cleansing, aging, and hair removal. The market benefits from consumers’ increased education and knowledge of products, the rise in the number of marketers, new products at varying price points, increasing distribution, especially across the direct sales channel, and the continued success of limited edition products.Continue reading

Beauty Devices Asia

Technology Meets Beauty in Asia

The marriage of technology and beauty in Asia continues to experience healthy growth despite the overall beauty industry’s slowdown in the region during 2015. More informed beauty device purchasing decisions by consumers, thanks to a great number of online device reviews and education from marketers, helps strengthen trust in the market. Meanwhile, an avalanche of new product launches, from both local and foreign manufacturers, further solidifies strong sales growth in the Asian at-home beauty devices market, which increases by nearly 12% in 2015.

Within the region, Japan enjoys the highest double-digit growth driven by inbound tourism and local brands’ swift response to new foreign brands attracting consumers with competitive prices.Continue reading

Patchology Energizing Eye Patches

The Top Five Biggest Trends in the U.S. Beauty Devices Market

Over the past few years, the beauty devices market in the United States has made some bold moves. Since 2010, when we first started covering this market, its size has almost doubled! Today, beauty devices is the fastest growing beauty and personal care market and continuously surprises us with its high-speed developments and vibrant opportunities.

With the publication of the latest edition of our Beauty Devices: U.S. Market Analysis and Opportunities report, let’s take a look at the top five biggest trends that took hold in 2015 and will continue to gain steam through 2016:Continue reading

The At-home Beauty Devices Market in Asia

Investments Pay Off for Beauty Device Brands in Asia

High returns are rewarded to the majority of at-home beauty device firms that had the foresight to enter Asia, finds Kline’s just published Asia reports on China, Japan, and South Korea from Beauty Devices: Global Market Analysis and Opportunities. Asia’s sales growth for the beauty devices market outpaces the United States and Europe, growing much higher than the industry average, increasing by over 29% in 2014.

New product launches are plentiful throughout the region, helping to fuel overall sales growth. A large number of the newly launched devices in China target skin cleansing. For instance, Kingdom, a leading local brand, launches a popular heat-based cleansing device in spring 2014. In Japan, MTG launches its new ReFa ACTIVE, while YA-MAN expands its portfolio by launching new devices targeting hair removal and anti-aging. Philips introduces its first cleansing device for men called VisaPure Men in South Korea in 2014.Continue reading

Beauty Devices: Global Market Analysis and Opportunities

Democratizing Beauty: A Look at the Changing Face of Skin Care CEW Event in Southern California

Last week, I had the pleasure of speaking at the CEW West Coast event, which is centered around one of my favorite topics—beauty devices. The event was well-attended by 250+ members and held at the very elegant and welcoming Shutters hotel in Santa Monica, CA.

I kicked off the meeting by sharing some of the topline influencers of today’s beauty devices market, along with exciting findings from our recently published Beauty Devices: Global Market Analysis and Opportunities report. As noted in our report, there’s certainly a need for more technology-based newness and opportunities to capture additional beauty device consumers through lower price points.Continue reading