Earlier this month, the Kline team joined hundreds of skin care professionals and enthusiasts in Washington, DC, at the annual American Academy of Dermatology (AAD) conference to explore all things new in the world of professional aesthetics. The highly attended show demonstrated interest in customized skin care and body applications to strategic partnerships and augmented offerings, and here are some of the notable tidbits that we observed on the floor through displays and conversations with industry experts. Continue reading
The Professional Beauty London trade show is one of the largest platforms for marketers participating in the professional beauty business to showcase their innovations and treatments. The 2019 event was crowded with a mix of marketers from various categories including skin care, aesthetics, nail care, hair care, and lash extensions. There were many large, medium, and small brands displaying their products/treatments and educating consumers and beauticians about their efficacy.Continue reading
In Southeast Asia, quality, recommendation from a mechanic, and trust in a brand are cited as the most important reasons for frequently using a two-wheeler lubricant brand, according to Kline’s recently published report Two-wheeler Lubricant Brands and Consumer Insights. The report covers responses from more than 2,000 respondents in China, India, Indonesia, Thailand, Vietnam, Malaysia, and the Philippines. To learn about key insights from this unique report REGISTER for Kline’s webinar, happening on September 6, 2018.
In most of the countries studied, motorcycles were found to be the most popular two-wheeler type among the two-wheeler owners surveyed. Vehicles with an engine capacity of up to 250cc are more popular in these countries, as the majority use their two-wheeler as a means of daily transportation. Other uses of two-wheelers include home delivery of food, bike taxis, excursions, and motor sports.Continue reading
The revolutionary research KlinePulse: Consumer Insights of Personal Care Innovation USA 2010 found that consumers’ attitudes toward innovation aren’t what conventional wisdom has been dictating. The surprising results may counter what product marketers and manufactures have long believed about their audience. Continue reading