EYE ON TECHNOLOGY: How Beauty Brands Stay Ahead of the Curve

EYE ON TECHNOLOGY: How Beauty Brands Stay Ahead of the Curve

The concept of “if you can’t beat them, join them” has become one of the strategies for growth within the beauty industry recently, with many major players acquiring promising brands. While the most commonly acquired brands were in the beauty space, the situation is changing as companies race to keep up with Gen Z and remain competitive technologically. Staying ahead of competitors with the most innovative app or latest in-store technology is just as crucial as keeping up with product trends. Continue reading

U.S. Personal Care Sales March

Rough Road Ahead, but U.S. Personal Care Sales March Onwards

The cosmetics and toiletries market continues to move upward, but is still influenced by societal and economic trends. Despite the recent struggles, total U.S. sales exceeded $41 billion at the manufacturers’ level in 2013 and are up 2.4% from 2012 levels. Backed by the strong performance of the makeup and skin care product classes, the market has seen revenue growth for the fourth consecutive year. Furthermore, a few mature product classes, such as hair care and oral care, contribute to the market’s overall growth, signaling that companies are making inroads leveraging innovation and new products to keep their revenue streams buoyant.Continue reading