Carrie Mellage, Kline's Vice President of Consumer Products presenting in a Cosmo Talks session.

Big Data? Big Deal. Is it Really That Important?

The answer is a resounding “yes” based upon the insightful and passionate discussion that took place among the panel of industry experts that convened last week at Cosmoprof North America to address the topic of data. Jerry Densk, L’Oréal Vice President of Consumer and Market Intelligence; Rick Kornbluth, CEO of Kevin.Murphy; and Sydney Berry, CEO/Co-Owner of Salon Services joined Steve Sleeper, Executive Director of the PBA, and Carrie Mellage of Kline to share their experiences using data to manage their businesses.

The session began with everyone in the room agreeing with Mellage, Kline’s Vice President of Consumer Products, that the professional salon industry is lacking in terms of data when compared to other industries. While there are some resources available, there is still a way to go. Throughout the course of the program, it was stressed a number of times that it is necessary for the industry to work together and finally understand that it really is okay to share data. As Kornbluth said, “We are at a tipping point; we have to help the industry.”Continue reading

Cosmoprof North America 2015

Beauty’s Bright New Crop at Cosmoprof North America

The beauty industry came together at the Mandalay Bay Convention Center in Las Vegas last week for the annual Cosmoprof North America show. A highlight of the event was the first-ever Beauty Pitch, which allowed dozens of beauty entrepreneurs to present their brand to a expert panel of judges, including famed billionaire entrepreneur Mark Cuban and industry icon, CEO, and Co-Founder of John Paul Mitchell Systems, John Paul DeJoria. Beauty Pitch was such a success that it has already been added as a permanent fixture to future shows. Congratulations to this year’s winner, 100% Pure, which is a natural cosmetics brand.Continue reading

Bee is for Beauty: Buzz from Cosmoprof North America

Bee is for Beauty: Buzz from Cosmoprof North America

Within the hive of activity at Cosmoprof North America held in Las Vegas July 14-16 was a florid melody of bold nail shades, a swarm of keratin-inspired products, and international brands hailing from Brazil to Turkey.

There were many enticing opportunities to catch one’s attention. However, something different caught the eye of the Kline team. In the “Discover Beauty” pavilion, which is devoted to distinctive and emerging brands from around the world and featured brands such as African Botanics, Greenland, Jenetiqa,Continue reading