The beauty industry came together at the Mandalay Bay Convention Center in Las Vegas last week for the annual Cosmoprof North America show. A highlight of the event was the first-ever Beauty Pitch, which allowed dozens of beauty entrepreneurs to present their brand to a expert panel of judges, including famed billionaire entrepreneur Mark Cuban and industry icon, CEO, and Co-Founder of John Paul Mitchell Systems, John Paul DeJoria. Beauty Pitch was such a success that it has already been added as a permanent fixture to future shows. Congratulations to this year’s winner, 100% Pure, which is a natural cosmetics brand.Continue reading
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Bee is for Beauty: Buzz from Cosmoprof North America
Within the hive of activity at Cosmoprof North America held in Las Vegas July 14-16 was a florid melody of bold nail shades, a swarm of keratin-inspired products, and international brands hailing from Brazil to Turkey.
There were many enticing opportunities to catch one’s attention. However, something different caught the eye of the Kline team. In the “Discover Beauty” pavilion, which is devoted to distinctive and emerging brands from around the world and featured brands such as African Botanics, Greenland, Jenetiqa,Continue reading