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Tag: Dermalogica

Professional Skin Care

From Brand Perception to Diversion in Professional Skin Care

Professional skin care marketers often misjudge what is most important to potential buyers, partners, and consumers, and this can lead many to miss the mark on the key attributes that are of equal or greater importance. While new product launches and innovative treatments remain key differentiators, there are often additional factors impacting the choices made

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Beauty’s Most Buyable Brands

NYX, GlamGlow, and Dermalogica are Now Sold, Who is Next? – Kline Answers

GlamGlow, NYX, Le Labo, Ren, and Dermalogica are among several of the hottest formerly indie brands sold in the intense string of beauty acquisitions over the past two years. Coupled with problem-oriented, niche, and innovative products to reach specific demographics, such as millenials, Generaration Z, baby boomers, and multi-cultural groups, the independent beauty brands experiencing

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News from ISPA's annual conference

Bubbling with promise – the International Spa Association descends upon Vegas

The International Spa Association’s (ISPA) annual conference held this week at the Mandalay Bay Hotel in Las Vegas has already reported a record-breaking attendance. The conference’s exhibition and relaxation halls were alternately bubbling with enticing demonstrations and new product displays, with an emphasis on peels, innovative at-home beauty devices, and devices for use in salons.

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