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The pandemic ignited a renaissance for the home fragrance industry as consumers acquired a new appreciation for home scent while spending more time in their personal spaces. As we conclude research on this dynamic market for our 23rd edition in our Home Fragrances: U.S. Market Brief report series, we are anticipating the market to achieve
The U.S. home fragrances market registers the strongest growth since 2010, growing by over 3% in 2015. Accounting for over 50% of total market sales, the luxury segment registers an even stronger 5% increase, according to the just-published Home Fragrances: U.S. Market Analysis and Opportunities report. Flat to declining in previous years, the mass segment
The U.S. home fragrances market records the highest annual growth in the last five years. Increasing by over 3% in 2015, this mature market is driven by leading brands like Yankee Candle and Bath & Body Works, as well as stiff competition—not only among the large market-movers, but also among the independent brands making their
