Independent OTC Companies

Independent OTC Companies Poised for Rapid Growth

The U.S. OTC market is characterized lately by slow, steady growth of anywhere from 1% to 3% annually.  There are small, independent companies, however, that have recently recorded double-digit sales growth.  These companies often outpace market growth by offering unique brands, uncommon and often natural ingredients, focused distribution, and a strong online presence, frequently combined with compelling digital marketing that resonates with today’s OTC consumers.  Identifying these market disruptors and learning the factors that make them resonate with consumers and retailers is crucial.Continue reading