Indie Beauty

How Indie Brands Are Reinventing Beauty

Beauty indie brands continue to unfold their power, contributing to industry growth with double- to triple-digit gains. Unique concepts, authentic stories, innovative ideas, customized solutions, and exotic ingredients, all supported by the digital force are behind the success story of indie brands. Heightened consumer interest in these focused, fine-tuned beauty brands brings these niche players into the spotlight. While overnight successes, like IT Cosmetics, Too Faced, and Becca, have been acquired by major companies, new brands, such as Nudestix, Glossier, and Kylie Cosmetics, have become the hot topic in beauty with their audience-focused approach to product and brand development.Continue reading