Intimate Beauty Care

Beauty’s New Self-Care Essential: Intimate Beauty Care

The subject of intimate beauty is becoming less intimate—and the market is seeing substantial increases as a result.

At one time, the topic of intimate beauty was considered taboo, and products were limited to mass retail aisles. But the U.S. market started to gain significant momentum in the last few years, and now, against the pandemic backdrop, intimate beauty products are expected to record a 13% increase in 2020, according to Kline’s soon-to-be published Intimate Beauty Care: U.S. Market Assessment and Opportunities. Encompassing bikini care, such as hair removal and ingrown hair prevention products; intimate cleansers, including washes and wipes; and intimate moisturizers, such as personal lubricants and external moisturizers for the intimate area, all product categories are forecast to influence growth.Continue reading

Intimate Beauty Care

Intimate Beauty Brands Lean on Professionals During Pandemic

Intimate beauty was deemed a trend poised to shape the cosmetics and personal care industry this yearNow, with the unprecedented COVID-19 outbreak, consumers have prioritized essential items such as hand sanitizers, body cleansing products, and facial skin care. So what does this mean for intimate beauty care products as we make our way through 2020?  Continue reading

CDB & Sexual Wellness Products

Sexual Wellness and CBD Emerge as Popular Picks at CEW Product Demo

CBD and sexual wellness made their way into the spotlight at the recent CEW Product Demo in Manhattan, where the hottest trends impacting the cosmetics and toiletries market were on display. 

CBD continues to remain the “it” ingredient in beauty, with brands across all categories launching products and lines containing theingredient. Facial skin care dominates the product launches with brands such as Naturopathica’s Chill Full Spectrum CBD Collection, Peter Thomas Roth’s Green Releaf Collection, and Perricone MD’s Cold Plasma Plus+ CBD.  

Continue reading

The New Nordstrom Store in NYC

From Facial Fitness to Botox: Can the New Nordstrom Flagship Revive Beauty Business in Department Stores?

Last Friday, Nordstrom expanded its footprint in the Big Apple, debuting a flagship location with emphasis on products from emerging designers and exclusive, limited-time collaborations. The seven-level store, located at 57th& Broadway, is the retailer’s latest effort to offer a thoughtfully curated assortment of products spanning apparel, shoes, and beauty. The space is immersed in botanical décor and touch-screen kiosks to help shoppers navigate between floors, creating a museum-like experience.

While the new store features a retro sneaker boutique in partnership with Nike, several restaurants, and a stylist lounge, it is clear that the retailer is betting big on beauty, despite stalled growth of these products through department stores in recent years, as indicated in Kline’s Cosmetics & Toiletries USA report.Continue reading

Intimate and CBD Beauty Products

The Takeover by Intimate and CBD Beauty

With a multitude of new brands entering the beauty space, some indie brands are beginning to recognize underserved gaps in the market. These innovative brands target segments such as intimate beauty or take advantage of the growing acceptance of cannabis products to stand out from traditional marketers. Still, brands are discovering that these topics remain slightly controversial and strive to promote conversations regarding the trends.Continue reading