Hidden Opportunities for All Players Behind Low Volumetric Demand for Finished Lubricants

Hidden Opportunities for All Players Behind Low Volumetric Demand for Finished Lubricants

Finding opportunities in the global finished lubricants industry is becoming increasingly challenging as volumetric demand growth in many of the leading countries has been flat as Kline’s Global Lubricants: Market Analysis and Assessment report shows. This market situation asks for an aggressive plan when all marketers must watch for the far-out signals. Savvy marketers can then decode these signals into an actionable plan to grow lubricants sales and market share for years to come.
Continue reading

Free Webinar - Opportunities in Lubricants: North American Market Analysis - Commercial Automotive

Synthetic Lubricants, a Double-edged Sword Altering the Landscape of the North American Market

The North American lubricants market encompasses a wide range of oils and fluids used in the consumer automotive, commercial automotive, and industrial market segments. The United States dominates the region by a large stretch, distantly followed by Canada, accounting for 9% of the lubricant sales volume and Mexico with an 8% share.

This is second only to the Asia-Pacific market, which is moving towards synthetics and other low viscosity grade lubricants as the vehicle parc expansion in the region creates such demand. Passenger car motor oil (PCMO) is the leading product category in North America, accounting for over 25% of the total lubricants market. Process oil and heavy-duty motor oil (HDMO) follow with 17% and 16% shares, respectively, in 2014. Recommendations from original equipment manufacturers (OEMs) and consumers extending oil drain intervals enable a greater use of synthetics.Continue reading