Inclusive beauty has become embraced by brands and retailers alike in its ability to reach the previously under-served segments of the population who are eagerly accepting products specifically targeted at catering to their needs. Multicultural products, which started in hair care with “ethnic” brands in the market catering to multicultural consumers, have since evolved and penetrated other categories, such as makeup. The rise of gender fluidity and gender-free products is particularly seen in the fragrances and makeup classes.Continue reading
Beauty indies are the most desired brands by cosmetic marketers and retailers alike, as many consumers gravitate to purchasing from smaller, authentic, and innovative beauty brands. In an interview, Kline’s beauty experts reveal some insights from the upcoming second edition of Beauty’s Most Buyable Brands: Analysis of Booming Independent Brands in the United States, a report that focuses on independent beauty brands.
Q: What are some of the biggest changes you have observed in the world of independent brands?
At the end of 2016 and beginning of 2017, Estée Lauder purchases Becca Cosmetics, Unilever purchases Living Proof, and Coty invests a majority stake in Younique. These are all transactions that will shape the industry looking forward to 2017 and beyond.Continue reading