Despite the COVID-19 crisis, declining GDP rates, and tremendous political turbulence plaguing the country, the natural segment of the Brazilian beauty industry grew at 10% in 2020, on par with 2019 levels. Continue reading
As the world first entered coronavirus-related shutdowns in March 2020, natural beauty brands were suddenly tasked with offering two important points of differentiation: authenticity and the ability to pivot.
While conventional brands indeed managed to navigate the pandemic, indies were often the first to react to it. They shifted marketing campaigns, becoming more consumer-focused, personalized, and willing to consider consumer feedback. As a result, consumers gravitated toward these authentic and relatable companies, as shown in our recently published Natural and Clean Beauty Global Series Report. Independent beauty brands became an even stronger driving force behind the growth of the natural and clean beauty market in the United States, advancing more than 30% collectively, compared to a near flat growth for conventional brands. Continue reading
No longer a niche segment, natural personal care products continue to increase their share in the overall beauty landscape. Cannabis-infused beauty products are also on the rise, with marketers rapidly incorporating cannabis into their product offerings. We will tackle these trending topics in a complimentary webinar taking place on March 13 at 10:00 AM EST. Continue reading
The United Kingdom
The United States
Experiencing more than five consecutive years of double-digit growth, the natural beauty and personal care market is more vibrant than ever, outpacing the growth of the U.S. cosmetics and toiletries market by more than double. The market is propelled by several factors, including greater consumer awareness, more efficacious products, and expanding shelf-space across various retailers.
To learn more about this ever-evolving market, join this live webinar drawing on key findings from our soon-to-be-published Natural Personal Care Global Series report. The session will take place on Thursday, December 1, 2016, at 11:00 AM EST | 4:00 PM GMT.Continue reading