Going “natural” isn’t as simple as it used to be in the world of cosmetics: In the past, brands only needed to claim that their products were natural and perhaps promote their packaging as environmentally friendly. And, at the time, that was enough for consumers to literally buy into their claims.
While 2020 saw significant market changes and shifts due to the coronavirus pandemic, one trend remained constant: The market for clean and natural products continued to advance. Claims of clean ingredients have trended for years in the United States, promoting the idea of product safety by eliminating controversial chemicals from formulas. The idea of safer formulations, especially in categories such as deodorants and antiperspirants and personal cleansing, resonated with consumers during the time of the public health crisis, helping to propel the natural personal care market upwards of 5%, according to Natural and Clean Beauty: United States Market Analysis & Opportunities (published in January 2021). Continue reading
Consumers are increasingly paying attention not only to what they put in their bodies but also to what they put on their bodies. The trend toward clean eating—choosing whole, “real” foods and minimizing consumption of processed or refined foods—continues to grow, and the focus on food choice has extended to personal care products. The list of ingredients that are bridging the way from the kitchen table to the shower reads much like a grocery list: almond, avocado, coconut, honey, lemon, mango, olive oil, and vinegar.Continue reading
No longer a niche segment, natural personal care products continue to increase their share in the overall beauty landscape. Cannabis-infused beauty products are also on the rise, with marketers rapidly incorporating cannabis into their product offerings. We will tackle these trending topics in a complimentary webinar taking place on March 13 at 10:00 AM EST. Continue reading
The market for natural personal care products continues its strong growth in 2018. The market is up nearly 10% from 2017, the strongest growth recorded in the last five years, according to our just-published Natural Personal Care: U.S. Market Analysis and Opportunities report. The growth is also expected to be nearly double that of the conventional U.S. cosmetics and toiletries market.Continue reading
This interview was originally published in Expression Cosmétique Guide des Ingrédients Cosmétiques 2018, p.28-30, www.editionsbgm.fr
The cosmetics industry and its upstream players are moving on with their transformation. Nikola Matic, Head of the Chemicals & Materials Department for Kline & Company, shares with us the main changes in the industry and the future trends.
Can you give us an update on the sales of ingredients in 2017?Continue reading
Kline’s research in Personal Care Ingredients is getting even more detailed with 2018 add-ons in ingredient groups such as color cosmetics and preservative boosters, split of Europe by key countries, redesign of surfactants and emulsifiers categories, and an analysis of natural ingredient trends. Below we highlight the key new developments designed specifically for the ingredient suppliers’ business needs.Continue reading
Consumers’ desire for natural products doesn’t pertain only to foods and beverages, but extends into many other areas, including personal care products and OTC medicines. Consumers are increasingly aware of ingredients and seek transparency in labeling for products that will be applied topically or ingested. Environmental concerns, green consciousness, and sustainability are important to consumers who are driving strong growth of natural products in both the personal care and natural OTC markets. The U.S. market for natural personal care products has grown over 7% recently while the U.S. market for natural OTC medicines has grown over 11%, fueled by growing consumer awareness and interest in using these products.
In a recent survey of American adult consumers conducted by Kline, 46% note they used natural OTCs both for prevention of illness and to treat themselves when they are sick. Over time, the use of natural OTCs has increased, with 50% of consumers indicating more usage now than one year ago, and nearly two-thirds noting they buy and use natural OTCs more now than they did five years ago.Continue reading
The ever- growing demand for cosmetics and personal care products also drives sales growth of ingredients used in these products. The market value for specialty personal care ingredients in the key regions (including Europe, the United States, Brazil, China, Japan, Southeast Asia, and India) covered in Kline’s recently published Personal Care Ingredients Database reaches USD 9.0 billion in 2015. Based on our research findings, we identified several important trends from the end user’s experience, which in turn affect the personal care ingredients market going into 2016.
1. Multifunctional products are on the rise
With increasingly busy lifestyles, consumers tend to simplify their daily beauty routines. Multifunctional products are therefore growing in popularity as they offer several benefits at once, such as anti-aging, cleansing, moisturization, anti-oxidant, UV protection, etc.Continue reading