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Going “natural” isn’t as simple as it used to be in the world of cosmetics: In the past, brands only needed to claim that their products were natural and perhaps promote their packaging as environmentally friendly. And, at the time, that was enough for consumers to literally buy into their claims.
While 2020 saw significant market changes and shifts due to the coronavirus pandemic, one trend remained constant: The market for clean and natural products continued to advance. Claims of clean ingredients have trended for years in the United States, promoting the idea of product safety by eliminating controversial chemicals from formulas. The idea of safer formulations, especially in categories such
Consumers are increasingly paying attention not only to what they put in their bodies but also to what they put on their bodies. The trend toward clean eating—choosing whole, “real” foods and minimizing consumption of processed or refined foods—continues to grow, and the focus on food choice has extended to personal care products. The list of ingredients
This interview was originally published in Expression Cosmétique Guide des Ingrédients Cosmétiques 2018, p.28-30, www.editionsbgm.fr The cosmetics industry and its upstream players are moving on with their transformation. Nikola Matic, Head of the Chemicals & Materials Department for Kline & Company, shares with us the main changes in the industry and the future trends. Can you
Kline’s research in Personal Care Ingredients is getting even more detailed with 2018 add-ons in ingredient groups such as color cosmetics and preservative boosters, split of Europe by key countries, redesign of surfactants and emulsifiers categories, and an analysis of natural ingredient trends. Below we highlight the key new developments designed specifically for the ingredient
Consumers’ desire for natural products doesn’t pertain only to foods and beverages, but extends into many other areas, including personal care products and OTC medicines. Consumers are increasingly aware of ingredients and seek transparency in labeling for products that will be applied topically or ingested. Environmental concerns, green consciousness, and sustainability are important to consumers
