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At the end of July 2018, Johnson & Johnson announced it has entered a definitive agreement to acquire Zarbee’s Naturals for an undisclosed sum. Zarbee’s is a privately-held company that was started by pediatrician Dr. Zak Zarbock in 2008 with the mission of creating naturally sourced cough, cold, and immunity products for children and adults.
Laura Mahecha, our healthcare industry manager, recently attended CHPA’s President’s Forum in Malvern, PA, to speak about the dynamic adjacent OTC categories that make a mark on traditional OTCs. One of these categories is natural OTCs, which refers to non-drug, non-monograph, plant- or supplement-based, or homeopathic products that often make claims of support, prevention, maintenance,
The Natural Products Expo West 2016 lived up to all of its hype, with over 77,000 attendees this year. Everywhere you turned, there were gluten-free, USDA organic, certified non-GMO, FDA registered, recyclable, environmentally friendly, yeast-free and allergen-free products of all varieties. Glossaries like natural, trusted, zero waste, and holistic were also prominent at the show.
