A double-digit decline is definitely not a good way to kick off a new year. The Kline PRO database, which is based on actual salon transactions, shows that retail product sales to clients in the first quarter of 2017 are down by nearly 13% over the first quarter of last year. For those that were hoping to shake off 2016’s 5% overall slide, it could be a long year.
Why is this happening, and what can be done to turn it around? The landscape of the professional salon industry has changed in recent years. Competition for sales is fierce and coming from all sides: big chain salons, beauty super stores, diverted product retailers, and the Internet.Continue reading