personalization in beauty

Beauty Tech Sets Personalized Services on a New Trajectory.

Personalization is set to become a mainstay trend in the beauty market, judging by product launches and reveals at the Consumer Electronics Show held in Las Vegas last week. Some key launches include L’Oréal’s Perso, a handheld device that offers personalized skin care and is looking to expand to provide custom lipstick and foundation formulas, and Réduit’s Réduit One, a handheld device delivering hair treatments more effectively by increasing absorption levels. Continue reading

Personalized Beauty

Bespoke Beauty Gets Technological

Customized beauty rises in popularity among consumers as they seek out products targeted to their specific needs. Brands and consumers alike recognize that products should not be one size fits all. Our upcoming Personalized Beauty: U.S. Market Assessment and Opportunities report explores this growing market with robust analysis on trends, brands, product categories, and outlook for the next five years.Continue reading