Professional Hair Care Industry in the United States and Canada

Five Hot Spots to Watch in Salon Services

Theres no doubt that salons faced unimaginable challenges in 2020 and continue to re-evaluate how to do business; providing the right mix of services is a key factor in that process. Data from Kline PRO provides insights on the performance of salon services and retail products that can help map the road to recovery in the days ahead. Notable findings on salon services from our recent publication are: 

 

Waving Services (Yes, Perms!) 

If you wait long enough, everything comes back in style, and this seems true for perms.  The start of 2020 saw an increase in perms and resumed in June when salons began to reopen.  

    • Q3 saw 16.7% more perm services than Q3 2019. 
    • Revenue was up 20.2%. 
    • The average price for a perm and cut is $91.54 (+2.2%); perm only is $78.59 (+3.3%).

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Granny Trend and Co-washing are More than Just Buzzwords Photo credit: www.womenfashion.tips

Granny Trend and Co-washing are More than Just Buzzwords

Kline PRO Validates Latest Hair Trends with Transactional Data from a Panel of Independent Salons

The “granny trend” of women of all ages coloring their hair shades of silver and gray is more than a media craze. According to Kline PRO, hair colorant sales within the brights and silver shade groups are up 46% and 14%, respectively, in 2014.

“It’s exciting to see current market trends reflected in our data,” remarks Paula Gottdiner, Kline’s manager of the program. “We’ve been busy building our panel and are currently reporting on about 1,000 independent salons and 8,500 chain salons. We are planning to double the number of independent salons by the end of 2015, with our eventual goal being 3,000 independent salons and a panel that is representative of the total U.S. professional salon industry.”Continue reading