The FIFA World Cup Isn’t the Only Hot Thing Happening in Brazil: Keratin’s Back in the Game!
Findings from Kline’s Salon Hair Care Brazil 2013 report show that it is not only the soccer ball that’s in the game, but also the professional hair care market with fresh reinforcements. Brazil is the motherland of Keratin-based straightening, giving the “Brazilian straightening” name to the procedure, as well as several products. Being a hot