The demand for vegan hair care products is stronger than ever, due primarily to an increase in awareness and consciousness about the ill-effects of animal derivatives like keratin, collagen, and glycerin, which are present in many hair care brands. Vegan products are comprised of natural ingredients, making them less harsh. In addition, they are cruelty-free, in eliminating testing on animals.Continue reading
“Skinification of hair,” a trend that has gained popularity in recent years, is expanding its reach in professional hair care. The trend is led by growing consumer awareness that the benefits of a good skin care regimen can be expanded to the scalp, which is essentially an extension of the facial skin. Professional salon brands are taking cues from social media-savvy millennials and progressing beyond traditional shampoos, conditioners, and masks to design a hair care routine heavily influenced by skin care.
Consumer willingness to spend time and money on quality products boosts manufacturers’ vigor to formulate new and innovative products such as scalp exfoliators, toners, and serums to meet consumer demand. Based on data found in Kline PRO US, we have put together a detailed, step-by-step, skin care-inspired hair care routine with a sampling of brands and products.Continue reading
With salons forced to shut their doors because of the coronavirus pandemic, the professional hair care industry witnessed a shift in demand (roughly +15%) in Q2 vs. Q1 2020 for hair care products that help maintain color and manage roots, according to Kline PRO USA. Data shows that products formulated for color care have historically occupied the largest market share; they gained even more in the first half of this year, holding a whopping 31.4% of the market pie.Continue reading
Many salon clients across the United States went into panic mode when salons were indefinitely closed because of the COVID-19 pandemic. Consumers’ initial thoughts revolved around how they would maintain their look without a regular salon visit, but as the shutdown extended from days to weeks to months, concern shifted to the salons themselves. Customers realized that salon owners and stylists—people they depend upon and trust, people who are often neighbors or friends—had their livelihoods snatched from them with no warning.Continue reading
The salon hair care market has been greatly impacted by salon closures as well as various restrictions put in place across the world due to COVID-19, but some important trends are continuing and even picking up strength.Continue reading
Increasing by a robust 21%, dipping powders continue to be the key driving force behind the healthy growth of 7% registered in the global professional nail care market in 2019, with demand expanding beyond North America into new regions like Europe and Asia. North America continues to be the leading region and shows a dynamic year as major companies introduce dipping powders as part of their permanent portfolio.
Last week, we had the pleasure of attending an exciting event—Hairdressers Ahead, a European congress by Coiffure EU—that raised awareness about the importance and benefits of “going green” in the salon environment. Although the topic of waste and environment is highly discussed in various industries, it’s still in the nascent stage in the salon hair care industry in Europe. A political officer from the EU Commission discussed the steps that are being taken on the government level to minimize waste in the industry, including the development of a real market for green products and minimizing greenwashing.Continue reading
Mergers and acquisitions continue to heat up the salon hair care scene. Advent International has just announced its purchase of Olaplex, just a week after Henkel acquired DevaCurl. Our Salon Hair Care Global Series report shows that these players have been on a solid growth trajectory. It will be interesting to see how they will continue developing under their new owners. However, M&A activity is only one of the factors influencing the market, and this is reflected in our latest research on the 10 key salon hair care markets across the globe. Here are a few notable observations:Continue reading
“Omnichannel” has been a buzz word used by salon hair care marketers in recent years. Initially, only the brave ones were sticking their nose outside their well-known salon environment to seek new channels of distribution for their products, carefully expanding their sales into retailing due to the fear of losing their professional status. But in recent years, this has shifted. Diversion has been hurting sales, and products unwanted by marketers on physical or virtual shelves of various retailers were a reality that needed to be taken back under control, especially with the fast development of e-commerce.Continue reading