The salon hair care market has been greatly impacted by salon closures as well as various restrictions put in place across the world due to COVID-19, but some important trends are continuing and even picking up strength.Continue reading
Increasing by a robust 21%, dipping powders continue to be the key driving force behind the healthy growth of 7% registered in the global professional nail care market in 2019, with demand expanding beyond North America into new regions like Europe and Asia. North America continues to be the leading region and shows a dynamic year as major companies introduce dipping powders as part of their permanent portfolio.
Last week, we had the pleasure of attending an exciting event—Hairdressers Ahead, a European congress by Coiffure EU—that raised awareness about the importance and benefits of “going green” in the salon environment. Although the topic of waste and environment is highly discussed in various industries, it’s still in the nascent stage in the salon hair care industry in Europe. A political officer from the EU Commission discussed the steps that are being taken on the government level to minimize waste in the industry, including the development of a real market for green products and minimizing greenwashing.Continue reading
Mergers and acquisitions continue to heat up the salon hair care scene. Advent International has just announced its purchase of Olaplex, just a week after Henkel acquired DevaCurl. Our Salon Hair Care Global Series report shows that these players have been on a solid growth trajectory. It will be interesting to see how they will continue developing under their new owners. However, M&A activity is only one of the factors influencing the market, and this is reflected in our latest research on the 10 key salon hair care markets across the globe. Here are a few notable observations:Continue reading
“Omnichannel” has been a buzz word used by salon hair care marketers in recent years. Initially, only the brave ones were sticking their nose outside their well-known salon environment to seek new channels of distribution for their products, carefully expanding their sales into retailing due to the fear of losing their professional status. But in recent years, this has shifted. Diversion has been hurting sales, and products unwanted by marketers on physical or virtual shelves of various retailers were a reality that needed to be taken back under control, especially with the fast development of e-commerce.Continue reading
Wella and its sister brands are on the block again after Coty’s recent announcement regarding its plans to sell its professional beauty division. Ranking #2 in the global professional hair care market, according to Kline’s Salon Hair Care Global Series, makes Coty an attractive business to potential buyers. Drawing on 60 years of knowledge in the beauty industry, Kline analyzes some of its staple brands in the professional hair care segment as well as the potential new owners of them.Continue reading
Salons are the leading outlet when it comes to selling professional salon products. However, the brands that are gaining are not the perennial leaders. Based on just-published data from our revolutionary Kline PRO service, these practical webinars will show how to leverage the power of data to accelerate growth in the salon space.Continue reading
Last week, we had the pleasure of attending Salon International London, a key trade show for the professional hair care industry in Europe. What captured our attention the most was the growing presence of indie brands and the buzz surrounding them. These dynamic independent players are quickly shaking up the competitive landscape of the hair care industry in the United Kingdom and abroad. Here are our top three picks from the show (their strategy and performance are covered in-depth in the new indie volume of our Salon Hair Care Global Series and Kline PRO service):Continue reading
Two bits would be a bargain based on the average prices that salons are now charging for men’s services. Once perceived as a space exclusive to women, independent salons are finding that offering services and products for men can help bolster their bottom line. In fact, services that Kline PRO USA identifies as exclusive to men brought in nearly 8% of all service revenue in the first half of 2019. This number is on par with figures from the full year 2018.
Men’s haircut and coloring services had a solid performance in 2018 with an increase of 3% in revenues, while the number of these services performed remained flat. This growth in revenue indicates that men are willing to pay a bit more for the services than they did the year before. Being able to increase prices helps salons offset the decline in the frequency of these services, as shown by Kline PRO data for the first half. Continue reading