Kline PRO US 2018 Summary Report Now Published

Full Speed Ahead with Pro Hair Treatments

Treatments were the clear standouts in the U.S. professional salon industry for 2018. This holds true for in-salon treatment services, as well as treatment products sold by salons for consumers to use at home.

According to the Kline PRO US 2018 Summary Report, in-salon treatments saw an increase in both revenue and transaction count. Treatment services brought in 5% more revenue in 2018 than the year prior; this outpaced the total service market, which was up 2.2%.Continue reading

Green and Multimedia Blend at Cosmoprof Bologna

Cosmoprof Worldwide Bologna 2019, once again, did not disappoint its expected 260,000 visitors from around the world. As always, the hair care industry was in the spotlight. Exhibitors, spread across six halls, had the chance to represent their brands with unique booth designs, new product launches, live shows, and much more. Aside from a few exceptions, manufacturing companies did not have on-the-spot sales, keeping the event focused on business aspects rather than turning it into a shopping event.Continue reading

Professional Hair Care Retailing

How Far Does the Multichannel Strategy Go for Salon Hair Care Brands?

The multichannel movement among professional brands has grown in recent years, but how different companies react to it varies. Some brands are turning into hybrid brands and selling mostly or a large part of their products through retail stores as opposed to salons. Many examples of such brands can be found among newer players on the market, such as Oribe (now owned by Kao), Alterna (among Henkel’s brands portfolio), or Living Proof (a Unilever brand). Among well-established marketers that have had a multichannel approach for many years is Estée Lauder with brands like Aveda and Bumble and bumble. In the United States, Aveda even has its own vertically integrated stores.Continue reading

Professional Hair Care Market

Four Questions Salon Hair Care Marketers Must Ask in 2019

As 2018 closes, we are looking back at the salon hair care market’s performance wondering what changes the year has brought to the industry and where did the market land in comparison to its historical performance. Between 2017 and 2018, the salon hair care industry grew at a steady pace of around 3%, although the category and country market performance varied. For example, while the U.S. market shows some slowdown compared to previous years, the Chinese market blossoms, driven by the development of e-commerce. In light of the recent changes on the global landscape, some of the key questions salon hair care players should be asking themselves include:Continue reading

Salon Hair Care

Salon Hair Care: A Sum-up of the 27 Countries Reviewed

Our coverage of the salon hair care market began in the early 1990s, focusing only on the United States. In 2007, it expanded into a global study, and since then each year we’ve been adding new countries and meaningful information to watch out for. The recently completed edition of the Salon Hair Care Global Series, which is currently in publication, analyzes historically the highest number covered till now of 27 key countries across the globe, in standalone reports for each country. Let’s take a look at some of the key findings our analysis uncovered.Continue reading

Salon Hair Care Brands

The Big Migration: Salon Hair Care Brands Populate Retailer Shelves

The global salon hair care market registers a compound annual growth of 3% since 2012. While the market continues to see healthy gains, the business of hair salons isn’t flourishing. With clients cutting down on the frequency of their salon visits in many key salon hair care markets, such as the United States, Russia, Germany, and France, sales of these products have shifted out of the professional arena into the general marketContinue reading

Hair Salon

Salon Survival – Finding the Right Mix

The salon business is tough, which is not news for those in the trenches on a daily basis. According to Kline PRO, the first half of this year saw service transaction counts down 6%, while service revenues declined by just 1%. Hair product sales from salons to consumers fell across all categories. So, what can be done to survive and ideally thrive? Be open to change and leverage the major advantage you have over much of your competition—the stylist.

Competitors, such as the Internet and unauthorized sellers, do not have a trained professional that can personally consult with the client, assess needs, and create an ultimate experience that will fully meet the client’s requirements and expectations. The stylist does need support however. Training on current techniques partnered with information on the latest trends in both services and products will give salons a fighting chance.Continue reading

Professional Beauty in Asia and the Middle East

New Horizons for Professional Beauty Marketers – Asia and the Middle East

Asia, which is important in size, but extremely fragmented with hundreds of local players having some important advantages over international brands, has nevertheless continued to attract foreign companies in terms of both professional hair care and nail care products. The region is the second largest after Europe when it comes to the salon hair care market, accounting for almost 30% of the global sales of professional hair care products. The three giants of Japan, China, and South Korea have experienced sluggish growth recently, and there are many smaller markets where sales show much higher dynamics. Among them, India leads the way with continuous double-digit growth. In fact, India has shown a compound annual growth rate in terms of salon hair care sales of 17% between 2011 and 2016, whereas Asia’s overall growth during that period has averaged to only 2.5%. Because the Asian market’s growth is driven by these smaller markets, such as India, our 2017 edition of Salon Hair Care Global Series will take a deeper look at 12 markets in Asia!Continue reading