Latin America’s share of global salon hair care sales registered a slight increase in 2020, thanks to independent stylists and the e-commerce channel, despite being hit at a level similar to the global average. Brazil was among the best performers, while Mexico was severely impacted by the COVID-19 pandemic.
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As the pandemic continues to linger, the salon hair care industry in the Asia-Pacific region is rising to the challenge ― from expansion of e-commerce in China to fostering local salon brands in Australia. Here are some key developments that have taken place: Continue reading
weDo Professional is a new eco-ethical salon hair care brand offering a range of vegan and cruelty-free products in 100% recyclable packaging. This brand is already present in markets such as Austria, Switzerland, Spain, the Nordics, and Germany and is expected to roll out in other major European markets during 2021. For additional brand insights, follow our Salon Hair Care Global Series report.
It’s no secret that the salon hair care market suffered gravely due to the coronavirus pandemic. With salons closed for several months, most countries analyzed in our Salon Hair Care Global Series report registered declines. Despite these setbacks, some of the trends that started in previous years, like the move toward sustainability and channel diversification, further accelerated, helping marketers survive the global crisis. Below are some of these trends that took place in Europe: Continue reading
The salon hair care industry is showing positive signs of recovery after one of the most challenging years in history. As we prepare to release new data on more than 30 markets across the globe, our salon hair care experts are offering a sneak peek into some of the latest developments in three key countries. To watch a video version of this blog, follow The State of the Salon Industry in Key Markets.Continue reading
The demand for vegan hair care products is stronger than ever, due primarily to an increase in awareness and consciousness about the ill-effects of animal derivatives like keratin, collagen, and glycerin, which are present in many hair care brands. Vegan products are comprised of natural ingredients, making them less harsh. In addition, they are cruelty-free, in eliminating testing on animals.Continue reading
“Skinification of hair,” a trend that has gained popularity in recent years, is expanding its reach in professional hair care. The trend is led by growing consumer awareness that the benefits of a good skin care regimen can be expanded to the scalp, which is essentially an extension of the facial skin. Professional salon brands are taking cues from social media-savvy millennials and progressing beyond traditional shampoos, conditioners, and masks to design a hair care routine heavily influenced by skin care.
Consumer willingness to spend time and money on quality products boosts manufacturers’ vigor to formulate new and innovative products such as scalp exfoliators, toners, and serums to meet consumer demand. Based on data found in Kline PRO US, we have put together a detailed, step-by-step, skin care-inspired hair care routine with a sampling of brands and products.Continue reading
With salons forced to shut their doors because of the coronavirus pandemic, the professional hair care industry witnessed a shift in demand (roughly +15%) in Q2 vs. Q1 2020 for hair care products that help maintain color and manage roots, according to Kline PRO USA. Data shows that products formulated for color care have historically occupied the largest market share; they gained even more in the first half of this year, holding a whopping 31.4% of the market pie.Continue reading
Many salon clients across the United States went into panic mode when salons were indefinitely closed because of the COVID-19 pandemic. Consumers’ initial thoughts revolved around how they would maintain their look without a regular salon visit, but as the shutdown extended from days to weeks to months, concern shifted to the salons themselves. Customers realized that salon owners and stylists—people they depend upon and trust, people who are often neighbors or friends—had their livelihoods snatched from them with no warning.Continue reading
The salon hair care market has been greatly impacted by salon closures as well as various restrictions put in place across the world due to COVID-19, but some important trends are continuing and even picking up strength.Continue reading
