Beauty Retail

The Epicenter of Beauty Retail: Know Thy Customer

The beauty retailing landscape is constantly in flux. The consumer’s path to purchase is not always clear as offline and online shopping are more intertwined than ever before.

Alternate shopping channels and sub-channels once touted by many in the cosmetics and fragrance industry as being “negligible” or “insignificant” have emerged as “essential” for the growth of brands. Digital shopping has moved from the peripheral to the epicenter of a brand’s distribution strategy. The formula for a winning marketing approach can be created based on the awareness of the beauty retailing mix and what is appropriate for a particular product or category.Continue reading

Zooming in on Beauty’s Alternate Channels

Zooming in on Beauty’s Alternate Channels

The world of beauty moves fast. A short decade ago, mass outlets and department stores were practically the only places U.S. consumers shopped at for beauty products. The Internet was in its infancy and touted by many in the cosmetics and fragrance industry as being “negligible” or “insignificant” since the play and scent factors were missing. Specialty stores emerged as a channel to be taken seriously, but to this day, these outlets continue to mystify industry players while their market share steadily rises. Television shopping has also since established itself as a credible outlet, thanks to the seemingly overnight success of infomercial brand Proactiv. Today, these newer, alternate channels have become even more important, while fresh retail concepts like mobile shopping have emerged.Continue reading