The world of beauty moves fast. A short decade ago, mass outlets and department stores were practically the only places U.S. consumers shopped at for beauty products. The Internet was in its infancy and touted by many in the cosmetics and fragrance industry as being “negligible” or “insignificant” since the play and scent factors were missing. Specialty stores emerged as a channel to be taken seriously, but to this day, these outlets continue to mystify industry players while their market share steadily rises. Television shopping has also since established itself as a credible outlet, thanks to the seemingly overnight success of infomercial brand Proactiv. Today, these newer, alternate channels have become even more important, while fresh retail concepts like mobile shopping have emerged.Continue reading→