Projected Sales and Growth of Janitorial Cleaning Products in Europe, 2014-2019

Rebounding European Janitorial Market Offers New Opportunities for Suppliers

The market for janitorial cleaning chemicals in Europe, which until recently was flat to declining, posted modest growth of 1.6% in 2014, according to Kline’s recently published study Janitorial Cleaning Products in Europe: Market Analysis and Opportunities. Improving economies, end users’ preferences for multipurpose product features, and the need to maintain clean and germ-free facilities contribute to the market’s growth.

Commercial and institutional end users in Europe consumed an estimated EUR 1.5 billion worth of janitorial and housekeeping cleaning products in 2014. Building and contract cleaners are the leading end-use segment in Europe and performed above the overall market growth due to a growing number of end users outsourcing their cleaning to contractors.
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Hot Trends in Hair and Skin Care

Professional Ignition – Hot Trends in Hair and Skin Care

The second weekend of October in England was all about the latest, most advanced, and most exciting trends igniting the beauty industry for professional hair, skin care, and nails. The cachet of exhibitors at both Salon International 2012 in London and Professional Beauty North 2012 in Manchester, including Kerastraight, Kevin Murphy, Goldwell, Keune, Macadamia Natural Oil, China Glaze, Essie, CND, Fake Bake, Dermalogica, Jessica, Sienna X, NYX, Lauren’s Way, and Elemis, suggested that marketers see consumers as forgoing austerity and – while still value-driven – are significantly preferring quality and results over quantity and cost.Continue reading