Key Trends Nutraceuticals Market

Nutraceutical Actives: What Manufacturers and Suppliers Need to Know

Consumers’ mounting health concerns, rapidly growing aging populations, the occurrence of chronic diseases, and the willingness to replace pharmaceutical agents are driving the market for nutraceutical actives in Europe and the United States.

The territories are two of the three key regional markets for nutraceutical actives, together accounting for around USD 8 billion; the U.S market is estimated to be higher in value.  

Other reasons for the market increases include healthy lifestyles focusing on wellness, along with the rising number of gymand fitness enthusiasts. Continue reading

Personalization Trend Enters the Vitamin Market

Personalization Trend Enters the Vitamin Market

American consumers are increasingly using personalized subscription services for clothing, beauty productsand meal kits—plus vitamins and nutritional supplements. In a category worth more than $10 billion—with as much as 75% of the population regularly consuming supplements—the sheer number of available products and brands can be confusing. That’s why personalization makes sense, as it helps consumers navigate a somewhat perplexing category.   Continue reading

Nutritional Supplements During and After Pandemic Forecasts

 Nutritional Supplements Gain During Coronavirus Outbreak – But Can The Market Sustain a Recession? 

The COVID-19 pandemic has consumers scrambling to do more than kill germs on hands and surfaces. Amid the chaotic situation of out-of-stock shelves for cleaning products, hand soaps, and paper products, consumers are seeking ways to bolster their immune systems by eating more whole foods, increasing rest, and exercising. As a result, the nutritional supplements category is witnessing strong surge in demand as customers turn toward multivitamins, single-letter vitamins, and specialty supplementsFor one, Vitamin C products have seen a strong uptick in sales, as have other specialty supplements such as elderberryzincand echinacea.   

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Transparency and Nutritional Supplements

Transparency and Nutritional Supplements: Millennial Consumers Seek Clean Labels

There is growing interest in transparency on product labels from foods and beverages, to consumer goods, to personal care products, and now vitamin supplements. The Clean Label Project is an independent product testing organization that tests pet and baby foods and beverages for the presence of harmful ingredients. Clean labels are found on products that contain no artificial flavors, colors, sweeteners, preservatives, GMOs, antibiotics, or hard-to-pronounce, unrecognizable ingredients. Consumers are scrutinizing labels and ingredient lists, looking for short, easy-to-read, easy-to recognize ingredient lists. They are also attracted to products that claim to be “free of” artificial dyes, preservatives, GMOs, and other synthetic substances.Continue reading