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Beauty indies are the most desired brands by cosmetic marketers and retailers alike, as many consumers gravitate to purchasing from smaller, authentic, and innovative beauty brands. In an interview, Kline’s beauty experts reveal some insights from the upcoming second edition of Beauty’s Most Buyable Brands: Analysis of Booming Independent Brands in the United States, a
GlamGlow, NYX, Le Labo, Ren, and Dermalogica are among several of the hottest formerly indie brands sold in the intense string of beauty acquisitions over the past two years. Coupled with problem-oriented, niche, and innovative products to reach specific demographics, such as millenials, Generaration Z, baby boomers, and multi-cultural groups, the independent beauty brands experiencing
In an interview, Kline’s beauty experts reveal some insights from the new Beauty’s Most Buyable Brands: Analysis of Booming Independent Brands in the United States report that focuses on independent beauty brands. Q: Why is the subject of independent or “indie” brands so relevant? A: Indie brands have been making headlines in the industry as
