Global Professional Beauty Trends
ON DEMAND WEBINAR
China is now the largest professional skin care market, accounting for roughly half of the combined sales across China, the United States, and Europe. Its unique channel dynamics and rapid innovation cycles continue to differentiate it from other regions.
Across markets, demand is shifting toward high-efficacy, clinically backed skin care, with growing emphasis on visible results, multi-functional formulations, and solutions designed for both professional treatments and at-home maintenance. In China, this is further accelerated by the rapid expansion of domestic brands bridging medical and consumer spaces.
What markets, channels, and product innovation areas are poised to deliver the strongest growth and how should brands adapt across China and globally?
Watch this on demand webinar, drawing upon key insights from Kline and Company’s core studies—Professional Skin Care Global Series, Professional Hair Care Global Series, and Medical-dispensing Skin Care Global Series—to learn about:
官网网络研讨会
全球专业美妆趋势
点播式网络研讨会
中国现已成为全球最大的专业护肤市场，在中国、美国、欧洲三大市场的总销售额中占据约一半左右。其独特的渠道动态和快速创新周期，使其持续区别于其他地区。
纵观各市场，需求正转向高功效、有临床背书的护肤产品，消费者越来越关注可见效果、多功能配方，以及兼顾专业治疗与居家维护的解决方案。在中国，这一趋势因本土品牌在医疗与消费领域的快速跨界融合而进一步加速。
哪些市场、渠道和产品创新领域将带来最强劲的增长？品牌应如何在中国及全球范围内调整策略？
观看本次点播式网络研讨会，借鉴柯莱恩核心研究——《专业护肤全球系列》、《专业护发全球系列》及《医用级护肤全球系列》的关键洞察，了解：
