K-Beauty is making a comeback in the United States, driven by gentler, cleaner formulas and deep hydration that resonate strongly with Gen Alpha. At the recent Cosmoprof Las Vegas event, K-Beauty took center stage with new cleansing routines and expanded offerings in sun care and hair care. This renewed interest raises important questions about what the future holds for K-Beauty’s success in a saturated beauty market.
During this webinar, our Beauty and Wellbeing experts:
- Explore the role of TikTok in reigniting interest in K-Beauty
- Track the evolution of past K-Beauty favorites
- Spotlight today’s rising stars in the K-Beauty landscape
- Analyze how U.S. consumers are discovering K-Beauty brands online
- Assess K-Beauty’s current vitality and future strength using Kline's Trend Predictor Tool
