Growth for the Natural Products Segment Outpaces the General PersonalCare Market by a Landslide

Growth for the Natural Products Segment Outpaces the General PersonalCare Market by a Landslide

LITTLE FALLS, NJ, October 23, 2008– Karen Doskow, Kline Consumer Products Expert, presented at the conference on organic and natural products Ride the Next Natural/Organic Wave held in the New York Hilton Hotel this week. This conference and exhibition focused on the regulatory issues for packaging and product claims, technology surrounding this market, and the next wave of new ingredients and areas of focus, as seen in three all natural/organic tracks with almost 50 sessions and 40 corporate exhibits.

In the seminar Growth of the Natural Market for Beauty Products commencing day one of the conference with an attendance of almost 100 people, Doskow explained why this market holds a very high level of appeal to marketers of cosmetic and toiletry products. She also examined the competitive climate for these products and defined what products are truly natural and why.

“For a long time, natural products have been the domain of health and organic food stores––niche retailers with a core group of loyal customers. Naturals are now becoming commonplace in the aisles of national chain grocery and discount stores like Wal-Mart and Target. This will have a major impact on the competitive landscape of the personal care market,” Doskow advised.

Research from Kline’s Natural Personal Care 2008: Competitive Brand Assessment and Ingredient Analysis report indicates that the outlook for natural personal care remains healthy throughout 2013, with double-digit growth expected to continue at a rate of 13.2% on average annually, pushing the market to $11.7 billion in retail sales for both natural-inspired and truly natural products. Growth for the natural products segment outpaces the general personal care market by a landslide in 2007. Doskow went on to depict how the general U.S. market grew by 3% in sharp contrast to the naturals’ market growth of 13%. Asked if sales growth for the naturals market is truly incremental or simply stealing share away from the general personal care market, Doskow responded that it was probably a combination of both factors.

About Kline

Kline is a worldwide consulting and research firm dedicated to providing the kind of insight and knowledge that helps companies find a clear path to success. The firm has served the management consulting and market research needs of organizations in the chemicals, materials, energy, life sciences, and consumer products industries for nearly 50 years. For more information, visit www.klinegroup.com.

Kline Personal Care Industry Expert to Present at in-cosmetics Asia in Bangkok, Thailand

Kline Personal Care Industry Expert to Present at in-cosmetics Asia in Bangkok, Thailand

LITTLE FALLS, NJ, October 13, 2008 – Worldwide consulting and research firm Kline & Company is pleased to announce that Jeanne Huang, personal care industry analyst in the firm’s Shanghai office, will be delivering a presentation at the 2008 in-cosmetics Asia conference being held November 4 - 6, 2008 in Bangkok, Thailand.

Ms. Huang will present Hair care in Asia: Combing Segments of Untapped Potential on Tuesday, November 4th, 2008 at 11:45 am. In her session, she will provide an overview of the hair care market in Asia, offering comparisons with the global market. Examining both the retail and professional segments, she will highlight notable activities within the $12 billion Asian hair care market, with a special focus on China, Japan, and South Korea. Her presentation will cover market size and growth, key trends, ingredient and delivery system technologies, and the future outlook for growth in this dynamic region.

In-cosmetics Asia 2008 (formerly PCIA) is the leading business and networking platform for personal care ingredients specialists in Asia. Combining commercial expertise and very strong educational content, in-cosmetics Asia is a must-attend event for both visitors and exhibitors.

About Kline
Kline is a worldwide consulting and research firm dedicated to providing the kind of insight and knowledge that helps companies find a clear path to success. The firm has served the management consulting and market research needs of organizations in the chemicals, materials, energy, life sciences, and consumer products industries for nearly 50 years. For more information, visit www.KlineGroup.com.

Kline Industry Analyst to Present at HBA Global Expo in New York on September 10

Kline Industry Analyst to Present at HBA Global Expo in New York on September 10

LITTLE FALLS, NJ, September 3, 2008 – Worldwide consulting and research firm Kline & Company today announced that cosmetics and toiletries analyst Karen Doskow will be speaking at the September 10 Emerging Global Markets program at the upcoming HBA Global Expo being held September 9-11, 2008, at the Jacob K. Javits Convention Center in New York City.

Ms. Doskow is an associate with Kline’s Consumer Products practice, where she is responsible for managing annual research studies in the professional skin care, natural personal care, and home fragrance industry segments. In her session, Inside India: A Look at India's Personal Care Market, she will present sales and market growth trends as well as market insights for various cosmetics and toiletries product classes in India. Ms. Doskow will also discuss new opportunities available to beauty marketers in this emerging region, such as new product segments that are unique to India, the ways the products are promoted, and the retail channels in which they are sold.

The HBA Global Expo is the definitive event for the cosmetic, fragrance, and personal care industry. Since its inception in 1993, the show has created an international marketplace bringing suppliers and buyers together in the beauty industry's number one marketplace: New York City.

About Kline
Kline is a worldwide consulting and research firm dedicated to providing the kind of insight and knowledge that helps companies find a clear path to success. The firm has served the management consulting and market research needs of organizations in the chemicals, materials, energy, life sciences, and consumer products industries for nearly 50 years. For more information, visit www.KlineGroup.com.

Kline Assesses Estée Lauder’s Investment in India’s Top Spa Brand

Kline Assesses Estée Lauder’s Investment in India's Top Spa Brand

-- Stake in Forest Essentials Opens Doors in Spa and Specialty Channels, Bolsters Naturals Focus in Lauder's Portfolio --

LITTLE FALLS, NJ, July 28, 2008 – Estée Lauder’s acquisition of a minority share in India-based spa products marketer Forest Essentials has not only landed the cosmetics giant a stake in the country's biggest selling spa brand, it may also pave the way for Forest Essentials to expand globally, according to analysts at worldwide consulting and research firm Kline & Company. Kline’s consultants predict the move could spur future expansion in Lauder's specialty retail strategy to capture a bigger piece of the $6.3 billion personal care market in India.

“Forest Essentials is the top spa brand in the country and is very strong in the ultra-luxury resort and hotel channel with its small amenities packaging,” said Carrie Mellage, director of the Consumer Products practice for Kline’s market research group. “The brand targets wealthy international travelers, and this has already gained it some worldwide exposure because guests use the products at the resort and then purchase them for home use.”

Even though Lauder acquired only a minority share, the move could be quite lucrative for both companies. While Estée Lauder gains a foothold with this well-positioned and growing brand, Forest Essentials can tap Lauder's vast marketing resources to explore opportunities outside its home country.

According to Kline's Professional Skin Care 2007: India Market Analysis and Opportunities report, Forest Essentials holds an 18.4% share in the burgeoning Indian spa market, which is expected to grow by more than 13% annually through 2012. The company has added seven stores in upscale shopping areas, which will help Lauder expand its prestige brands in India through the specialty channel. Forest Essentials, which will be examined in Kline's Natural Personal Care 2008: Competitive Brand Assessment and Ingredient Analysis report due out later this year, has also succeeded in bringing natural Ayurvedic products, once the domain of the mass channel in India, into the luxury class.

“Estée Lauder has not previously had a strong brand presence in the naturals market here,” said Ali Khan, Director of Kline’s India office. “This move allows them to test the waters for expansion by partnering with a local company to gain a bigger presence and to experiment in the Ayurvedic naturals market, which is very popular among both natives and visitors to luxury spas.”

Kline's Professional Skin Care 2007: India Market Analysis and Opportunities provides a comprehensive look at the Indian market, focusing on brands sold in beauty institutes, spas, dermatologists' offices, and plastic surgery clinics.

Karen Doskow, associate research manager, will discuss the study’s findings and highlight the market opportunities in the Indian personal care market during the HBA Global Expo & Educational Conference on September 9-11 at the Jacob K. Javits Convention Center in New York City.

For more information about Kline's global personal care and cosmetics research, go to www.klinegroup.com/market-research/research_consumer.asp.

About Kline

Kline is a worldwide consulting and research firm dedicated to providing the kind of insight and knowledge that helps companies find a clear path to success. The firm has served the management consulting and m arket research needs of organizations in the chemicals, materials, energy, life sciences, and consumer products industries for nearly 50 years. For more information, visit www.KlineGroup.com.

Kline Study Shows Shell Retained Global Lubricant Market Share Lead in 2007

Kline Study Shows Shell Retained Global Lubricant Market Share Lead in 2007

-- Global Market for Finished Lubricants Up 1.8% --

LITTLE FALLS, NJ, July 2, 2008 – Shell secured the top spot as the global market share leader, supplying 13% of all finished lubricants in 2007, according to data from a soon-to-be-released study by analysts at Kline & Company, a worldwide consulting and research firm.

Volumetric data from Competitive Intelligence for the Global Lubricants Industry, 2007-2017 shows Shell edging out its largest competitor, ExxonMobil, which accounted for an 11% market share in 2007. BP, Chevron, and PetroChina round out the top five lubricant marketers.

Kline’s report pegs the global market for finished lubricants at 39.3 million metric tons in 2007, up 1.8% from 2006.

“It’s a mature market when you look at it globally, but the real opportunities are at the regional and country level,” says Geeta Agashe, vice president of Kline’s Energy research practice. “Volume-wise, Asia is going to be the growth engine of the future, and China and India in particular, with demand declining in Western Europe and North America being essentially flat.”

Together, China and India account for 17% of global lubricant consumption, according to Kline’s report. Markets in China, the second largest consumer of lubricants, and India, the fifth largest, are growing at rates of at least 6% annually, far exceeding the world average.

“From a product segment standpoint, the real story is in the anticipated growth of synthetic and semi-synthetic categories,” says Agashe. “North America will enjoy significant growth opportunities as end users continue to shift from conventional products to synthetics to achieve extended drain intervals, longer equipment life, and improved fuel economy.

Other opportunities for lubricant suppliers include the development of “green” lubricants to address the environmental and legislative measures that will continue to affect global vehicle and equipment manufacturers.

Competition across the entire lubricant supply chain will remain intense as the mega-majors try to differentiate themselves through supply-chain initiatives, branding, marketing, and product portfolio analysis. Acquisitions, divestitures, alliances, and shut-downs are likely to continue in 2008, according to Agashe. Lubes marketers can also expect continued competition from nationalized and independent oil companies like LUKOIL, Petronas, Petrobras, and Indian Oil as these suppliers look to grow their domestic market shares and expand outside their borders.

Competitive Intelligence for the Global Lubricants Industry, 2007-2017 provides a comprehensive assessment of select national markets for commercial automotive, consumer automotive, and industrial oils and fluids. The study includes a complete year in review for the industry, as well as supplier and country profiles and 10-year market forecasts.

For more information on this research, go to www.klinegroup.com/reports/y533.asp or contact Geeta Agashe at +1-973-435-3484.

About Kline Kline is a worldwide consulting and research firm dedicated to providing the kind of insight and knowledge that helps companies find a clear path to success. The firm has served the management consulting and market research needs of organizations in the chemicals, materials, energy, life sciences, and consumer products industries for nearly 50 years. For more information, visit www.KlineGroup.com.

Kline & Company Industry Experts to Present at 5th Annual Cosmeceuticals Conference in New York June 26-27

Kline & Company Industry Experts to Present at 5th Annual Cosmeceuticals Conference in New York June 26-27

LITTLE FALLS, NJ, JUNE 19, 2008 – Worldwide consulting and research firm Kline & Company today announced that two of the firm’s executives, Carrie Mellage and Gillian Morris, will present at the upcoming 5th Annual Cosmeceuticals Conference being held June 26-27, 2008 at the Marriott East Side Hotel in New York City.

The cosmeceuticals market is one of the fastest growing segments of the personal care industry, which is valued at $55 billion. These complex beauty products straddle the boundary between cosmetics and pharmaceuticals.

Gillian Morris, a director in the chemicals industry consulting practice at Kline, will present on Thursday, June 26, at 11:00 a.m. In her session, Cosmeceuticals Innovations, she will analyze the current trends driving market growth, explain the key enabling technologies––actives and delivery mechanisms––and discuss the future outlook.

Carrie Mellage, director of the Consumer Products practice for Kline’s market research division, will present Update on the Global Skin Care Market on Friday, June 27, at 9:45 a.m. She will examine the key market trends and issues, discuss new product developments and future implications, and examine the drivers in key geographies. This presentation will cover developments in both the professional and retail segments.

About Kline
Kline is a worldwide consulting and research firm dedicated to providing the kind of insight and knowledge that helps companies find a clear path to success. The firm has served the management consulting and market research needs of organizations in the chemicals, materials, energy, life sciences, and consumer products industries for nearly 50 years. For more information, visit www.KlineGroup.com.

Kline Study Reveals Gold Standard for Retailer/OTC Marketer Partnerships

Kline Study Reveals Gold Standard for Retailer/OTC Marketer Partnerships

-- Retailers Seek Qualities Beyond the Product Lineup --

LITTLE FALLS, NJ, May 21, 2008 – U.S. drug retailers are looking for a more interactive relationship with over-the-counter drug marketers and have gone so far as to identify a “gold standard” for the marketer/retailer relationship, built on communication and sales support, according to the latest research from worldwide consulting and research firm Kline & Company.

Data from Kline’s U.S. Retailers’ Perceptions of OTC Drug Marketers 2008 report shows that while most marketers earn high points for product quality and performance, retailers would like to see more in the way of category leadership and a more hands-on approach at the store level.

“Most of the store-level managers we spoke with said they felt left out when it comes to the sharing of market and consumer insights, and that most of this takes place at the corporate level,” said Laura Mahecha, industry manager of the Healthcare practice for Kline’s research group.

In addition to more local-level interaction, retailers identified other key attributes that make up the gold standard for retailer/OTC marketer relationships. These include having a better appreciation for the retailer’s business, valuing personal relationships, and fostering brand awareness among consumers to help keep products moving off the shelf.

“This gold standard list is enlightening because these were unprompted responses from the retailers,” Mahecha said. “They didn’t check off a list or rank criteria that we provided. These were open-ended feedback opportunities and the data we collected reveals what they really want.”

To gather the most up-to-date responses, Kline interviewed more than 300 executives and managers from drugstores, food stores, mass merchandisers, and other retail channels from February through April of this year. The data represents feedback from leaders in each channel, including drugstores such as CVS, Rite-Aid, and Walgreens; mass merchandisers Wal-Mart, Target, and K-Mart; food stores such as Food Lion, Kroger, and Safeway; and other outlets including Costco, Sam’s Club, Family Dollar, and DrugStore.com.

U.S. Retailers’ Perceptions of OTC Drug Marketers 2008 provides a detailed analysis of retailers’ perceptions of the top 10 OTC drug companies in the U.S. across 30 different product categories, including digestive products, internal analgesics, topical treatments, upper respiratory products, vitamins and minerals. Retailers rated each company’s performance in 22 different attributes ranging from products, services, and category leadership to pricing and promotions.

For more information about U.S. Retailers’ Perceptions of OTC Drug Marketers 2008, go to www.klinegroup.com/reports/y648.asp or contact Laura Mahecha at +1-973-435-3446.

About Kline
Kline is a worldwide consulting and research firm dedicated to providing the kind of insight and knowledge that helps companies find a clear path to success. The firm has served the management consulting and market research needs of organizations in the chemicals, materials, energy, life sciences, and consumer products industries for nearly 50 years. For more information, visit www.KlineGroup.com.

Significant Opportunities Exist for Green Cleaning Products According to Kline Report

Significant Opportunities Exist for Green Cleaning Products According to Kline Report

-- Environmentally Sustainable Options Look Profitable Along Value Chain --

LITTLE FALLS, NJ, May 20, 2008 – Environmentally sustainable products and manufacturing processes are making big gains in the cleaning products industry, but there are still substantial opportunities for companies to garner larger shares, according to researchers at Kline & Company, a worldwide consulting and research firm.

Green Cleaning: A Significant Element of Environmentally Sustainable Solutions, a new report in Kline’s FlashPoint series, examines the role and makeup of green cleaning products and the opportunities that exist within the growing market. Outside influences such as advocacy groups, government agencies, and industry groups have influenced opinions and change throughout the value chain, from raw materials suppliers and producers to retailers and end users.

“Green cleaning is the predominant theme in the industry,” says Bruce Boynick, industry manager for Kline’s Industrial & Institutional Cleaners practice. “Customers are actively evaluating ways to decrease their carbon footprints, whether they are household consumers or away-from-home users such as schools, factories, or restaurants and hotels.”

Currently, truly green cleaners account for only 2% to 5% of the products sold in the $17.5 billion U.S. cleaning products market for household, janitorial, food service, and laundry chemicals. However, many products with green components have been available for some time, including concentrates sold with dilution and dispensing systems that require less energy to ship, zinc-free floor finishes, cold-water laundry detergents, and right-sized packaging.

Kline’s report states that greener companies not only develop greener products and manufacturing processes, they also display leadership in the value chain and commitment to environmental sustainability in their mission, values, and management.

“Environmental leadership is occurring at each level of the marketing channel––among manufacturers but also among distributors, retailers, consumers, and away-from-home end users,” says Boynick. “Best-in-class companies not only market green products and programs, but also have more sustainable operations and exhibit leadership in the marketing channel, asserts Boynick.”

For more information about Green Cleaning: A Significant Element of Environmentally Sustainable Solutions, go to www.klinegroup.com/reports/f0704.asp or contact Bruce Boynick at 773-878-3779 or bruce_boynick@klinegroup.com.

About Kline
Kline is a worldwide consulting and research firm dedicated to providing the kind of insight and knowledge that helps companies find a clear path to success. The firm has served the management consulting and market research needs of organizations in the chemicals, materials, energy, life sciences, and consumer products industries for nearly 50 years. For more information, visit www.KlineGroup.com.

Kline Study Shows Brazilian Cosmetics & Toiletries Market Boosted by Middle Class Buying Power

Kline Study Shows Brazilian Cosmetics & Toiletries Market Boosted by Middle Class Buying Power

-- Brazilian Market Growth Leapfrogs France and Germany in Rankings --

LITTLE FALLS, NJ, May 08, 2008 – Continued expansion in the Brazilian economy has afforded cosmetics and toiletries marketers one of the most robust markets in the world in recent years, according to new data compiled by worldwide consulting and research firm Kline & Company. With nearly 14% growth in cosmetics and toiletries sales in 2007, Brazil now ranks fourth in the global market and is poised for further double-digit growth over the next five years.

The burgeoning middle class and increased consumption levels, coupled with GDP growth of 5.4% in 2007 and a more potent Real, has boosted Brazil ahead of bellwethers France and Germany in terms of cosmetics and toiletries sales for the first time since Kline started examining international cosmetics and toiletries markets. According to data collected for Kline’s Global Cosmetics & Toiletries 2007 market report, sales topped out at BRL 22,822 million (USD 11.7 billion) at the manufacturers’ level.

Sérgio Rebêlo, managing director of Factor de Solução, Kline’s affiliate based in São Paulo, says 2007 was the year of the “big, old-school” multinational company in Brazil, with top-tier firms growing faster than smaller players.

“The movement was led by companies such as Avon, which managed to increase sales by more than 26% after years of poor results in Brazil due to fierce competition with Natura,” Rebêlo said. “Avon’s success came through a restructuring strategy that renewed the company’s portfolio, increased media expenditures, and strengthened its relationship with sales representatives.”

Other global players such as L’Oréal, Beiersdorf and Unilever have also dialed up the competition with innovative products and heavy media investment. “On the other hand, ‘the Brazilian Star,’ Natura, lost some of its shine and was unable to maintain the huge growth rates it enjoyed over the last few years, with sales up only 9.5% in the domestic market,” Rebêlo said.

Makeup proved to be the fastest growing category in 2007 for Brazil, with a 17.8% growth rate, according to Kline’s report. In the Latin American market overall, the luxury class posted the highest growth in this category, up by 23.6%, followed by salons at 17.4% and specialty stores at 16.5%.

“People in the middle- and low-income levels have seen a big improvement in their purchasing power, and they’re spending more on beauty products,” says Carrie Mellage, director of the Consumer Products practice for Kline’s research group. “But because value is still important, companies that offer quality products with midrange price points are among the fastest growing in the market.”

Kline’s Global Cosmetics & Toiletries program, now in its third edition, covers 16 countries in Asia, Europe, Latin America, and North America and examines 21 product categories within six major product classes. The study details historical sales, growth, and market share for leading brands at the manufacturer, retail, and unit volume levels. It also examines sales by product type and new product activity and features five-year forecasts for the overall markets for each country, as well as each product class and category.

For more information about Global Cosmetics & Toiletries, go to www.klinegroup.com/reports/y559.asp or contact Sérgio Rebêlo at +5511 30790792.

About Kline
Kline is a worldwide consulting and research firm dedicated to providing the kind of insight and knowledge that helps companies find a clear path to success. The firm has served the management consulting and market research needs of organizations in the chemicals, materials, energy, life sciences, and consumer products industries for nearly 50 years. For more information, visit www.KlineGroup.com.

Kline Expands in Europe with Opening of Prague Office

Kline Expands in Europe with Opening of Prague Office

-- Fourth European Office Serves Clients in Central and Eastern Europe --

LITTLE FALLS, NJ, May 05, 2008 – Kline, the worldwide consulting and research firm, today announced the opening of its new office in Prague. Following close on the heels of Kline’s Oxford, UK, office opening this past December, this new location in the Czech Republic demonstrates the firm’s continued commitment to providing its growing European client base with the highest level of service.

The Prague office will provide a regional base for both management consulting and market research, strengthening Kline’s ability to understand regional and local conditions and their interaction with global market forces. The Central and Eastern European market plays an important role in shaping the future of the key industries served by Kline, including chemicals, energy, and consumer goods.

“We are pleased to broaden our European presence into the Czech Republic,” says Kline Chairman and CEO Joe Tarantola. “Not only does the opening of our Prague office extend our firm’s global reach, but more importantly, we now have the local talent to better support our increasing needs in Central and Eastern Europe, including Russia.”

In addition to the new location in Prague, Kline also has offices in Oxford, Brussels, and Milan. The Prague office is located at Malá Štupartská 7, 110 00 Praha 1, Czech Republic. The phone number is +420-222-316-238.

About Kline
Kline is a worldwide consulting and research firm dedicated to providing the kind of insight and knowledge that helps companies find a clear path to success. The firm has served the management consulting and market research needs of organizations in the chemicals, materials, energy, life sciences, and consumer products industries for nearly 50 years. For more information, visit www.KlineGroup.com.