Kline’s Nikola Matic, drawing upon many years of extensive and international market-research, will be at in-cosmetics Barcelona on April 17, 2012 where he’ll share timely specialty actives insights and trends gleaned from Kline’s recently published report Specialty Actives in Personal Care 2011: Multi-Regional Market Analysis and Opportunities.
Within the specialty actives market, consumers are often the trend-setters. A growing consumer understanding of active ingredients in personal care products driven by extensive media coverage is compelling active ingredients manufacturers to innovate. The desire to look younger has raised consumer expectations regarding efficacy of active ingredients, resulting in functionality becoming increasingly important. Consumers expect results, and this is reflected in the trend towards more effective skin care products where validated active ingredients are the key. Consistent above average growth rate in active ingredients in general, particularly specialty actives, is the consequence. Nikola’s presentation will explore new trends in the specialty actives market and the parallel between consumer demands for skin care products and actives offerings. An overview of the present global active ingredients market and its outlook will also be discussed.