Hospitals, nursing homes, and assisted living facilities are among the end-use segments that are driving gains in the dollar volume of janitorial cleaning products. The market for janitorial cleaning products accounts for about one-third of the overall market for industrial and institutional cleaning products and is estimated at $4 billion in 2014.
The use of janitorial cleaners in acute care settings, such as hospitals, are increasing as these facilities aim to maintain cleanliness, kill germs, and reduce patient readmission rates. Hand-care products are the primary drivers of janitorial cleaning products growth in the hospitals. Demand for hand-care products that spiked in 2009 following the outbreak of the H1N1 virus began to drop significantly in post-pandemic period through 2010, but still outpaces all other product categories as hospitals try to reduce the presence of pathogens and infectious diseases.
In order to improve patient outcomes, long-term care facilities including nursing homes and assisted living facilities are required to maintain clean facilities and sanitize on a regular basis to avoid bacteria. Nursing homes are managing chronic health problems of individuals who are unable to care for themselves and provide a higher level of care. They include certified nursing and other certified hospital style long-term care. These facilities drive demand for hand care and odor control products, as well as hard-surface cleaners, including disinfectants and sanitizers.
Assisted living facilities provide personal care support services such as meals, medication management, bathing, dressing, and transportation. A typical assisted living resident does not need the level of care provided by a nursing home but needs some assistance in day-to-day living. According to the Association of American Retired Persons (AARP), the age group 65 and above will increase 89% over the next twenty years. This demographic trend is expected to increase occupancy rates at assisted living facilities creating the need for additional facilities, and therefore driving demand for more janitorial cleaners over the next couple of decades.
At the end of September, Kline will publish the 2014 edition of one of its long-running market research studies in the I&I market, Janitorial and Housekeeping Cleaning Products USA: Market Analysis and Opportunities. Based on research with over 1,000 end users, as well as in-depth interviews with jan/san suppliers and distributors, this report is an authoritative source on trends, growth, and usage patterns of janitorial cleaners.