An interview with Carrie Mellage, Vice President of Kline’s Consumer Practice
In a recent blog post, we spoke about one of the world’s most sophisticated and fastest-changing beauty markets – South Korea. Building its success on continuous innovation, new products, and women’s high interest in beauty regimens, the beauty market in South Korea is definitely a hot spot to watch, poised to set trends globally. We see many ongoing opportunities in this market and believe that more companies will be tapping into its potential in the future. To ensure marketers are one step ahead and ready to face this market’s challenges and obstacles, we have prepared a special interview this week with Carrie Mellage, Vice President of Kline’s Consumer Products Practice, about our newest report offering – South Korean Beauty and Personal Care: Trend Spotting and Opportunity Assessment.
What can you tell us about Kline’s new report?
This new service from Kline will curate the latest beauty product trends, brands, and retail concepts coming from this dynamic market, as well as provide actionable insights regarding which dynamics have the potential to impact the rest of the world. It is the perfect tool for the companies looking to unlock South Korea’s unparalleled opportunities. The service comes in a magazine-style report, filled with images and insights, and it will be published in four installments per year.
What will be covered in this new report?
The report will be comprised of four parts: product trends, competitive trends, retail trends, and insights and opportunity assessment, incorporating Kline’s estimates regarding which trends, brands, and concepts have the most potential outside of South Korea. The category scope will encompass beauty and personal care products, with a focus on hair care, makeup, and skin care, including beauty devices. The channel scope will include all outlets where beauty products are sold, with an emphasis on department stores, specialty stores, and professional outlets.
How will this report help marketers of beauty and personal care products?
South Korean Beauty and Personal Care: Trend Spotting and Opportunity Assessment will help marketers of beauty and personal care products stay on top of all critical industry developments, allowing them to quickly respond and incorporate these advancements into their own business strategies. From this report, marketers will be able to understand which products and concepts hold the most opportunity and to identify retail concepts that may have traction in other parts of the world. Moreover, the service serves as an invariable tool for strategic business planning and screening for potential acquisition candidates and/or local partners.
An interview by Marcela Chifu, Marketing Coordinator - Kline’s Consumer Products Practice