This presentation, given by Elizabeth Thundow, Vice President, delves into the transformative influence of technology and digital living trends on the future consumer landscape. Beyond conventional age-based demographics, Kline has identified three consumer archetypes, individuals characterized by their ability to be influenced, their information-seeking behavior, and a demand for immediacy.
The presentation concludes by examining the consequential impact and opportunities emerging in the food and nutrition industry because of these evolving consumer dynamics.
