The U.S. professional beauty market has been met with challenging times as growth has slowed down considerably in 2023, reflecting Kline’s original forecasts. However, pockets of opportunity exist in both the professional hair and skin care markets from a product, channel, and technology standpoint.
In this insightful presentation, Karen Doskow, Director in our Beauty and Wellbeing practice, provided an overview of how the industry is adapting and innovating, drawing on key insights from our cornerstone research on professional beauty.
Download your copy to explore the most salient challenges the market faces today as well as future strategies for remaining competitive in this ever-changing landscape. Gain insights into questions such as:
- Where can professional beauty products be found today?
- What challenges and opportunities exist in each market segment?
- What are the hottest trends shaping the future of the industry?