How Technology and Digital Living Trends are Shaping The Future Consumer web thumbnail

This presentation, given by Elizabeth Thundow, Vice President, delves into the transformative influence of technology and digital living trends on the future consumer landscape. Beyond conventional age-based demographics, Kline has identified three consumer archetypes, individuals characterized by their ability to be influenced, their information-seeking behavior, and a demand for immediacy.

The presentation concludes by examining the consequential impact and opportunities emerging in the food and nutrition industry because of these evolving consumer dynamics.

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