Cosmetic & Reconstructive Expo

Banishing frowns and making the cut in London at Clinical Cosmetic & Reconstructive Expo and Salon International 2013

With the inaugural Clinical Cosmetic & Reconstructive Expo putting on its best face and the Salon International 2013 exhibition going to our heads, October in London was successfully aspiring to be at its most beautiful.

Under the banner “From Scalpel to Syringe – this has never been done before…”, the Clinical Cosmetic & Reconstructive Expo(CCR) brought together over 120 exhibitors of surgical and non-invasive products for the first time. Pointedly, the expo saw Merz Aesthetics, Ellansé, and Allergan inject some additional excitement into the marketplace and allowed Allergan to get under people’s skin in the most flattering way by showcasing its latest dermal filler Juvéderm Volbella which, formulated with Lidocaine, is a pyrogen-free physiological solution of non-animal origin cross-linked hyaluronic acid gel.

Notably, several skin care brands targeting the medical channel were present via their well-established distributors. These included Obagi Medical Products through HealthXchange, mene&moy with the Medical Aesthetic Group, and Medik8 and SkinCeuticals through SkinBrands.

Smoothing the micro-needling trend, one of the interesting recently introduced products presented at the show was DermaDart, a device designed to prevent micro-tearing of the skin, often a cited consequence of micro-needling devices. The product was launched by Pangaea Laboratories Ltd., and will be distributed alongside its sister brand Medik8, by SkinBrands to physicians across the United Kingdom. According to Kline’s recent research on aesthetic market in the United States, micro-needling is the fastest growing segment, with sales increasing by 87.5%.

Other professional non-invasive devices manufacturers present included Syneron-Candela, Cynosure, Alma Lasers, Solta Medical, and local player Lynton. Micro-needling aside, the body contouring/sculpting trend continues to shape the market with Zeltiq’s CoolSculpting non-surgically trimming the fat and several well attended conferences elaborating upon how these procedures are being implemented.

Mindful that this is a market which is barely realizing its potential, Kline’s Professional Aesthetics: Global Market Analysis and Opportunities captures this quickly emerging and evolving segment, consisting of nonsurgical approaches that medical doctors, aestheticians, and other professionals employ to address skin care concerns from fine lines and wrinkles to hyperpigmentation, and focusing on key trends, developments, and business opportunities.

With the body well catered to, it was time to top it all off, with styling came to a head. Salon International 2013 at ExCel in London’s Docklands continued to showcase the U.K. hair salon sector with live shows, hundreds of exhibitors, and demonstrations of the latest products and services. With Kline estimating the market turning over near £370 million in 2012 in the United Kingdom alone, this was a rewarding must-attend event. Among the most prominent hair care brands present were TIGI, the United Kingdom’s third-largest , Paul Mitchell through its exclusive distributor Salon Success, Philip Kingsley, Osmo Essence, Alter Ego, KeraStraight, and TONI&GUY. Moroccanoil, distributed by Aston & Fincher, is continuing to shine with well received product and application expansions.

One of the more interesting trends observed at this year’s exhibition, with much potential to grow, is premium products focusing on children’s hair care needs. Catering to this young market are lines including Kids Haircare by Mixed Chicks and PK Baby by Philip Kingsley.

The behind-the-counter side of the salon business was also well represented with major salon software companies such as Premier Software Solutions, Shortcuts Software, Salon Iris, Salon Genius, and Salon Clarity offering helpful business solutions.

Available in country or regional-specific assessments including the United Kingdom, Kline’s Salon Hair Care Global Series: Market Analysis and Opportunities offers a comprehensive analysis of the global professional hair care market, focusing on market size and growth, key changes, challenges, and business potentials.

Written by Pierrick Dutton, Project Lead at Kline’s Consumer Products Practice.

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