Despite having taken some hard hits during the COVID-19 pandemic, the Beauty & Personal Care segment continues to not only thrive but remains one of the fastest-growing consumer markets. Increases are being fueled not only by young consumers entering the market but by the aging population, with both ends of the spectrum equally as focused on taking care of themselves and looking their best. The gradual consumer shift toward premium and luxury cosmetics brands has also boosted the market.
Digital initiatives have been a driving force in the professional beauty industry, with professional skin care marketers leveraging influencers and pivoting to virtual consultations, and salon hair care brands with an existing digital presence adopting affiliate programs. Meanwhile, wellness became an industry standard in 2021 as consumers shifted to at-home beauty regimens and products with natural beauty claims, such as vegan or free-from.
Finally, acquisitions of indie beauty brands took center stage; they included Glow Recipe, one brand we flagged as the next most-desirable acquisition candidate.
Through the extensive range of reports and consulting projects we completed in 2021, we provided a steady stream of valuable insights and information from our experts. Here are some of our very best resources:
1. These 3 Indie Beauty Brands Could Be the Next Billion-Dollar Buyouts We’ve identified the brands that could be tomorrow’s epic acquisitions. Which did we spotlight? Read more |
2. Professional Beauty: The Biggest Wins and Losses in the United States Challenged by the pandemic, the professional beauty market made bold moves toward digitalization. But which brands and product categories saw success – and which lagged behind? Download report |
3. Beauty Retailing USA Fact Sheet While e-commerce is expected to continue to record strong growth through 2025, brick-and-mortar must adopt unique strategies to encourage consumers to return to stores. Understand how direct sales, specifically Internet sales, became the leading channel in the market. Get your copy |
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4. Global Natural Personal Care Market Continues to Grow in the Face of Pandemic Indie brands saw some of the strongest growth in the market, largely due to the ability to quickly pivot and adapt to the changing landscape brought by the pandemic. What are other important growth drivers? Read more |
5. The State of Beauty: What Changes Will Outlast the Pandemic? Key macro trends seen in previous years, such as wellness, were amplified as the rise in stay-at-home orders shifted consumers’ values. Now, with consumers returning to pre-pandemic life, we reveal the most popular product categories and retail channels. Download report |
6. Face Value: Consumers Expected to Spend More on Professional Skin Care For the first time since our coverage on the professional skin care consumer began in 2014, physicians voted marketing as the most important attribute when choosing brands. Learn what other qualities they value the most. Read more |
7. Road to Recovery: Zooming in on the U.S. Professional Hair Care Market Hair care recorded far healthier gains than what was anticipated at the onset of the pandemic. Dive deeper into the trends that were amplified, such as e-commerce and the rise of independent stylists. Download report |
8. Beauty Nutrition Is Gaining New Ground The “beauty from within” market has been growing at a rapid, double-digit pace each year. How are you keeping up-to-date with recent developments in this market? Watch video |
9. IG Official: Instagram Is the New Way to Sell Beauty Devices Consumers are discovering beauty devices in a whole new way: on Instagram. From live sessions to daily posts, IG has become a marketing goldmine for market leaders as well as newcomers. Read more |
10. The State of the Salon Industry in Key Markets Stay up to speed on the promising opportunities in three professional hair care markets: India, Germany, and the United States. In this video, our experts shine a light on the latest developments in these key markets. Watch video |
If you’re looking for the latest market insights and data, be on the lookout for our 2022 reports here.
